SCD Group

JULY 22, 2012

Sunday, July 22, 2012. Discounting fees for the unemployed? Posted by Tony Rossell in MGI’s Membership Marketing Blog Great example of testing association dues levels by sending half the group the “normal” price and half the group a discounted price. ▼ 2012. Causeaholic. AMR Management Services.

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YourMembership

MARCH 8, 2013

Socializing Your CEO 2013,” conducted by global public relations firm Weber Shandwick, found that 66 percent of CEOs engaged online in 2012 as opposed to 36 percent in 2010, and most of the engagement is happening on company websites. And, if as a result, you’re unintentionally “ignoring” your current members, they won’t come back.

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SCD Group

JULY 11, 2012

Wednesday, July 11, 2012. 3) Reputation/Thought Leadership. For more information about content marketing for associations, I invite you to attend the CONTENT MARKETING/MANAGEMENT FOR ASSOCIATIONS AND NONPROFITS WORKSHOP at the 2012 Content Marketing World Conference. September 4-6, 2012. ▼ 2012. Causeaholic.

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Velvet Chainsaw

OCTOBER 3, 2012

I applaud this conference and its leadership for leveraging social media and asking the speaker to help promote the event through social media. Even if you give them a discounted or free registration, the relationship must be disclosed. I think this is definitely what many conferences should do. How should it be disclosed?

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Associations Live

MAY 7, 2012

Monday, May 7, 2012. See special NugoUgo app provider discount for MSAE members (MSAE Expo Conference app provider). May 16, 2012 1:41 PM. Leadership. (11). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! MSAE Marketing & Sales Symposium Roundtable Conversation Takeaways.

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SCD Group

JULY 30, 2012

Monday, July 30, 2012. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. September 4-6, 2012. Save $100 on your registration: enter discount code SCDGROUP. ▼ 2012.

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SCD Group

AUGUST 30, 2012

Thursday, August 30, 2012. For more information about content marketing for associations, I invite you to attend the CONTENT MARKETING/MANAGEMENT FOR ASSOCIATIONS AND NONPROFITS WORKSHOP at the 2012 Content Marketing World Conference. September 4-6, 2012. Save $100 on your registration: enter discount code SCDGROUP.

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SCD Group

AUGUST 12, 2012

Sunday, August 12, 2012. For more information about content marketing for associations, I invite you to attend the CONTENT MARKETING/MANAGEMENT FOR ASSOCIATIONS AND NONPROFITS WORKSHOP at the 2012 Content Marketing World Conference. September 4-6, 2012. Save $100 on your registration: enter discount code SCDGROUP.

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AMR Management Services

DECEMBER 19, 2011

Discounts: Whether its the punch card for a free sandwich or a frequent flyer program, those are loyalty programs that keep customers coming back. Probably enough to give him or her free registration every five years or a 10 percent discount once in a while. ► 2012. (30). How to Start an Association. ► October. (1).

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AMR Management Services

MAY 25, 2011

In many associations, we have a 10-year window before current leaders "give way" to new leadership. Are our associations ready for this transition, which could bring with it major changes in leadership styles and processes? ► 2012. (30). 1) Demographic shifts & generational differences. 2) Blurring of sectors.

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SCD Group

AUGUST 8, 2012

Wednesday, August 8, 2012. For more information about content marketing for associations, I invite you to attend the CONTENT MARKETING/MANAGEMENT FOR ASSOCIATIONS AND NONPROFITS WORKSHOP at the 2012 Content Marketing World Conference. September 4-6, 2012. Save $100 on your registration: enter discount code SCDGROUP.

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Association Subculture

FEBRUARY 24, 2010

Continued success often masks indicators of potential danger leaving the leadership less inclined to listen to warnings. Members, Members, Members – Beware of leadership which, absent direction from legitimate needs outlined in the mission and vision, begins to obsessively focus on new member acquisition. List-o-mania!

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Membership Marketing

AUGUST 11, 2010

This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Publications.

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Association 141+

NOVEMBER 30, 2011

One of the main projects that I have on tap for 2012 is to start a monthly orientation webinar (one of the new approaches that Deirdre mentions). These presentations are specifically NOT supposed to be sales pitches, or lists of discounts. ► 2012. (9). Social Media And Events Continue To Grow: 2012 Research.

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Trade Association CEO Blog

MAY 27, 2011

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. ► 2012. (1). ► January 2012. (1). The Role of Association CEO. I wasnt alone. Most trade associations have no big hook.

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Executive Connections

MARCH 8, 2007

And SLA works aggressively to provide you with discounts on tools to help you serve your customers better. For those willing to roll up their sleeves, there is probably no better way to develop confidence, knowledge and expertise than serving in a leadership capacity at SLA.; April 2012. April 2012. SLA CEO Janice R.

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Membership Marketing

FEBRUARY 5, 2010

For the organizations are mostly reflections of the leaderships' thoughts. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). © 2007 - 2012, Tony Rossell. February 6, 2010 7:16 AM.

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Membership Marketing

JUNE 17, 2010

This causes members to start looking for new leadership elsewhere. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). © 2007 - 2012, Tony Rossell. June 23, 2010 12:24 PM. Tony Rossell.

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Membership Marketing

OCTOBER 10, 2011

Having a clear message from leadership regarding the vision and purpose of the organization. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). © 2007 - 2012, Tony Rossell. Let"s Talk!

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Association Law

JULY 19, 2010

Procedures for establishing selling prices, cash discounts, credit terms. ” The association’s policy should serve to protect the association and its leaders, and help educate leadership and members about these laws and how to avoid liability under them. ► 2012. (4). What constitutes a “fair” profit.

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Association Subculture

DECEMBER 7, 2009

It seems like the only people who are using membership lists are people who are trying to sell us stuff we dont want at a members only discount we dont need. Competition caused by economic conditions has eaten into members only discounts for years now, and they are rarely competitive enough to get members fired up and excited).

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Membership Marketing

APRIL 6, 2012

Friday, April 6, 2012. In our soon to be published 2012 Membership Marketing Benchmarking Report , 688 unique associations identified whether or not they had chapters or were actually a chapter of a larger organization. at Friday, April 06, 2012. Labels: 2012 Benchmarking Survey. April 7, 2012 5:30 AM. David Field.

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Association Subculture

MARCH 19, 2010

Smoke and mirrors is a time-tested tradition meant to distract key stakeholders while the leadership grapples with the fact there is no there, there. Yes, strong action may be called for but repeated aggressive moves will be misinterpreted as panic, not leadership. The Waning Days of Leadership in Association Management.

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Membership Marketing

NOVEMBER 8, 2010

Remembering that 80% will not be active members, 20% will be active participants and 10% will take on leadership roles. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). © 2007 - 2012, Tony Rossell.

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Association Subculture

MARCH 8, 2011

Is a “better marketing message” or “finding more attractive discounts” really the answer to doubling your membership base? The Waning Days of Leadership in Association Management. leadership. (9). SmartBlog on Leadership. ► 2012. (23). Yep - Ferris Bueller was a righteous dude.

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Velvet Chainsaw

APRIL 2, 2012

If the focus is on the leadership sharing information, the audience is forgotten and the general session usually fails. ASAE announced that their 2012 Annual Meeting opening general session speakers are Democratic strategist James Carville and Republican strategist Karl Rove. It’s all about the audience. A Better Way.

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