Membership Marketing

JUNE 5, 2012

Tuesday, June 5, 2012. Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Publications.

Recruiting 40

Recruiting Recruitment Price Survey 40

SCD Group

OCTOBER 4, 2012

Thursday, October 4, 2012. Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion?

Recruiting 40

Recruiting Recruitment Newsletter Content 40

YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. 9) Unplugged: Got Social? by Megan Rockett.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. ► 2012. (18). Speaking Engagements.

Recruiting 40

Recruiting Recruitment Price Chicago 40

YourMembership

DECEMBER 21, 2011

December 21st, 2011 | Posted in Membership Management , Social Media and Business Trends. This week’s chat focused on predictions for 2012. KiKi started it off asking us what we knew would happen for associations in 2012. Social media has certainly changed what consumers/members expect from their experience.

Social Media 150

Social Media Software Membership Management Recruiting 150

Membership Marketing

APRIL 12, 2012

Thursday, April 12, 2012. News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. at Thursday, April 12, 2012.

Social Media 40

Social Media Marketing Price Survey 40

Associations Now

OCTOBER 8, 2014

Also: A social media celebration of our second birthday. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. Way back in October 2012, we relaunched Associations Now. — ASI (@advsol) October 8, 2014.

Social Media 40

Social Media System How To Software 40

Membership Marketing

MARCH 8, 2012

Thursday, March 8, 2012. Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. at Thursday, March 08, 2012. Labels: Social Media. There is no doubt that social media efforts can be a challenge.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JULY 26, 2018

The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. Direct mail is cited only by individual membership associations as one of the top three recruitment channels.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

YourMembership

JUNE 22, 2012

June 22nd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Social media has increased a potential member’s expectation of service and attention. Social Media and Business Trends. YourMembership.com Blog. Ideas to help you engage, empower and retain members.

Organization 150

Organization Social Media Software Price 150

YourMembership

JUNE 21, 2012

June 21st, 2012 | Posted in Membership Management. For instance, if you love social media but it’s not in your job description talk to someone on staff and offer to do it for them or do what one gentleman did in the article and offer to give brown bag lunch seminars on a topic of great interest. Corporate Responsibility.

Social Media 150

Social Media Software Membership Management Price 150

Velvet Chainsaw

OCTOBER 3, 2012

Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. I applaud this conference and its leadership for leveraging social media and asking the speaker to help promote the event through social media.

Social Media 40

Social Media Guidelines Conference Discount 40

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. ► 2012. (18).

Recruiting 40

Recruiting Recruitment Marketing Price 40

YourMembership

SEPTEMBER 14, 2012

September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. Reading about other member organizations’ experiences is helpful, as is connecting with people in similar roles through social media but how people communicate what their group is like may differ greatly from an actual member’s experience.

Membership Management 150

Membership Management Software Social Media Price 150

Membership Marketing

MAY 25, 2012

Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. I hope that you find the 2012 Report of help as you seek to maximize the membership results for your organization. at Friday, May 25, 2012.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

APRIL 4, 2012

Wednesday, April 4, 2012. Fast Facts from the 2012 Membership Marketing Benchmarking Report. We have started compiling the data for the 2012 Membership Marketing Benchmarking Report. • 86% of associations officially use Facebook as part of their social media. at Wednesday, April 04, 2012. Publications.

Report 40

Report Marketing Price Survey 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

YourMembership

JULY 24, 2012

July 24th, 2012 | Posted in Member Engagement + Retention. Member recruitment. Social Media and Business Trends. Partner Programs. Corporate Responsibility. YourMembership.com Blog. Ideas to help you engage, empower and retain members. Tell Me Your Secrets. ” addresses the nightmare. . I want more members.

Software 150

Software Price Membership Management Social Media 150

Membership Marketing

JANUARY 26, 2012

Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. We have closed the questionnaire for the 2012 Membership Marketing Benchmarking Report and I am happy to report that we had the highest level of participation ever. at Thursday, January 26, 2012. ▼ 2012. (18).

Marketing 40

Marketing Price Report Survey 40

GlowGlobally

APRIL 18, 2011

Behind China’s Great Firewall – A Social Media Platform Primer. FaceBook, LinkedIn, Twitter and YouTube are the most recognized social media tools used in the world today. Social Media in China – an opportunity for associations. Reaching New Customers and Members Abroad » Apr. by Theresa.

Social Media 60

Social Media United States Tools St. Louis 60

Beth Kanter

NOVEMBER 2, 2012

I also wanted to learn what their techniques would be for using social media ambassadors and experience it as a social media ambassador first-hand so it could help me advise nonprofits. What is a social media ambassador? Is your nonprofit using social media brand ambassadors? In what ways?

Social Media 28

Social Media Recruiting Recruitment Process 28

YourMembership

MAY 31, 2012

May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Little things are those items and activities that although they cost very little, they make a big difference in recruitment, retention and loyalty. Social Media and Business Trends. YourMembership.com Blog.

Innovation 150

Innovation millennials Class Software 150

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Off Stage

APRIL 12, 2011

12, 2011 - Jumpstart 2012: A Planning Tool for AEs to Use. Well, I reply, I’ve got some useful tools I’ll share as a part of Jumpstart 2012. I’m not all talk: a part of Jumpstart 2012 is some tools that will help you take back your role as the Association Executive. Begin recruiting new Directors.

Tools 40

Tools Leadership Resources Project 40

Aaron Wolowiec

DECEMBER 13, 2012

4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum. Social media feeds/conversations. Social media. Following is a partial list: Guest bloggers/journalists. Slide decks/executive briefs. Handouts/resource materials. YouTube videos.

Content 100

Content Newsletter Social Media Case Study 100

Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. at Monday, June 18, 2012. July 26, 2012 10:07 AM. Newer Post.

Marketing 40

Marketing Recruiting Recruitment Price 40

Jamie Notter

MAY 16, 2012

Posted May 16, 2012. He is ridiculously smart, and a fellow Que author–his book is called Social Media ROI. But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up.

Social Media 70

Social Media Leadership Innovation Recruiting 70

SCD Group

JULY 25, 2012

Wednesday, July 25, 2012. Two months ago, I wrote an article detailing what I perceived (and still perceive) as some of the most pressing failures of contemporary association recruiting tactics. Labels: associations , Maddie Grant , mentoring , SCD Group , Social Fish. AMR Management Services. Stronger by Association.

Recruiting 40

Recruiting Recruitment Social Media Content 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Optimist Consulting

DECEMBER 4, 2012

Connect via their social media channels. Then they build on this by using social media to push out their content and interact with followers across a variety of platforms. Suggest topics for future content. Delivering content across different channels. As mentioned the Guaridan offers a variety of communication channels.

Social Media 100

Social Media Revenue Content Communications 100

Association 141+

SEPTEMBER 26, 2011

Typically this is done by examining a list of open volunteer positions, making a call or directly recruiting potential candidates, and then slotting them into their roles. In my experience with volunteering (and recruiting volunteers) it's often the overlooked skill set of the volunteer that can be a big benefit to the organization.

Social Media 40

Social Media Louisville Recruiting Recruitment 40

Velvet Chainsaw

FEBRUARY 26, 2013

Defining Social Commerce (sCommerce). Social commerce is the use of social networks in the context of eCommerce transactions. It involves using social media that supports social interactions and user contributions to assist in the online buying and selling of products and services. Social media.

Social Media 40

Social Media System Recruiting Recruitment 40

Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? Just as you do for membership, actively and intentionally recruit them for volunteer positions. Can you see those characteristics in your association brand? How can we help them?

millennials 150

millennials Certificate Project Committee 150

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Speaking Engagements. Publications.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” at Wednesday, June 20, 2012. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. • Year over year new member recruitment. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Fundraising with Social Media. Speaking Engagements.

Marketing 40

Marketing Price Survey Recruiting 40

Jamie Notter

JULY 18, 2011

We need more workplaces where people understand the genesis of the differences, not so we can develop catchy new recruitment campaigns that will score us more Millennials, but so we can ask better questions of our coworkers, experiment with more flexibility in our systems, and solve tough problems in ways that work better for everyone.

millennials 70

millennials System Social Media Recruiting 70