Remove 2013 Remove Communications Remove millennials Remove Social Media
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2013: A Millennial’s Perspective

Association Adviser

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Attempting to measure social media.

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Does Social Media Get Consumers to Buy? Not Much, Study Says

Associations Now

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions. Yes, it’s trending right now in a lot of social media, but the ideas behind gaming dynamics and techniques are as old as human civilization itself.

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Follow These Tips To Engage Millennials In Your Conference Experience

Velvet Chainsaw

Millennials are eager to connect, participate and give says the 2013 Millennial Impact Report by Achieve. Since 2009, the report has focused on Millennial behaviors that would interest many nonprofits and conference organizers including trends in communication, service and giving. Millennials share in micro ways.

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Social Media Roundup: What Jeff Bezos Would Bring to an Association

Associations Now

That and more in today’s Social Media Roundup: From Amazon to Associations? — avectra (@avectra) October 2, 2013. Internet innovation: As founder and CEO of the e-commerce giant Amazon.com, Bezos knows a lot about the power of communication and word of mouth online. How would Jeff Bezos run an association?

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How Much Do Your Employees Know About Their Benefits?

Associations Now

Here’s a look at how to better communicate benefits information. According to a new survey [PDF] by employee engagement and communications company GuideSpark, 43 percent of millennials and 30 percent of non-millennials are not reading most of their handbooks. social media (4 percent). intranet (48 percent).

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”