Thursday Buzz: Where Associations Saw Their Membership Grow in 2013
Associations Now
APRIL 3, 2014
Early results from a new study show that recruitment, not renewals, drove member growth for many associations. Also: the consistent craft that drives innovation. That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc.
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