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Best of the Web – March 2013

Association Adviser

The New York Times. May 29-31, 2013. June 4-5, 2013. June 9-11, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. So Why Are You at Your Desk On a Sunday? Adam Bryant. You deserve a break. Visit Us at These Important Industry Events.

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Could Affiliate Marketing Hold Potential for Associations?

Associations Now

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. Using this model, there’s potential for associations to gain a nondues revenue source—but it’s going to require that your organization do its homework. But let’s be clear: It’s not a perfect model.

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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. If you’re not already thinking of an effective digital video advertising strategy, you may find your marketing team or ad agency pushing you in that direction in the coming months.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? Plotke lamented that associations tell her non-dues revenue is more important than ever. Many associations lack member communication plans that are fully integrated.

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Disruption Does a Tradeshow Good

Associations Now

The one-day meeting brings together association and independent event executives to discuss meetings and tradeshow strategy with their peers and hear from those inside and outside the meetings space about trends affecting the industry. Our strategy was to embrace this disruption.”. ” Loggia said. Share in the comments.

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Learning from Big Learning: 15 Lessons

Leading Learning

The company had been operating for 17 years before it took on it first outside funding in 2013, at least part of which was earmarked for developing a mobile strategy and expanding internationally. So that’s my take on what can be learned from Big Learning.

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Ad-Blocking Browser Riles Up Newspaper Group

Associations Now

While Brave offers some of the revenue to publishers affected by the replacement ads, that hasn’t stopped complaints about the strategy. NAA, for one, argues that Brave’s work is “blatantly illegal”—a stance that found support from major newspaper publishers, such as The New York Times Company, The Washington Post, Gannett Co.,