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Corporate Sponsorship: Growth Streak Continues for Associations

Associations Now

Insurance companies, banks, and pharmaceutical firms are the largest sponsors of the association industry at large, according to the “IEG Sponsorship Report”—and spending is expected to top $572 million this year. As the graphic above shows, annual sponsorship spending has grown steadily since 2009.) Let us know in the comments.

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Sponsorships: What Do Meeting Organizers and Exhibitors Want?

Associations Now

Most of you already know that associations generate a lot—if not the majority—of their nondues revenue from meetings, tradeshows, and conferences. A top priority of event organizers today is driving revenue growth, and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships.

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Why This Newspaper Association Stopped Releasing Quarterly Stats

Associations Now

For years, the Newspaper Association of America released quarterly statistics showing declines in advertising revenue—leading to wave after wave of doom-and-gloom predictions for the industry. The regular reporting of the numbers opened the industry up to constant death-knell talk. And I’m like, ‘We’re press releasing this?’”

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How NYC’s Foam-Container Ban Won Over an Association Ally

Associations Now

A press release announcing the ban contained quotes from a surprising supporter —the New York State Restaurant Association. WABC-TV reports that nonprofits and businesses with less than $500,000 in revenue could be exempted as long as they’re able to prove that using nonfoam materials “would create financial hardship.”

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Ad-Blocking Browser Riles Up Newspaper Group

Associations Now

While Brave offers some of the revenue to publishers affected by the replacement ads, that hasn’t stopped complaints about the strategy. The signatories argue they have the right to damages of up to $150,000 per work the Brave browser monetizes, Business Insider reports. and Dow Jones & Company.