Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. 3) LinkedIn, Twitter and Vimeo are the most effective social media content marketing platforms. Conclusion.

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Content Report Marketing Social Media 100

Associations Now

SEPTEMBER 28, 2016

And a recent case study on the American Association of Sleep Technologists from inbound platform HubSpot shows how a content marketing approach can lead to membership growth, to the tune of a 12 percent increase in one year. If they’re so good at content, though, why not? Use an inbound marketing platform.

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Case Study eBook Content Social Media 40

Beth Kanter

FEBRUARY 25, 2014

There are many nonprofit, social media, and technology conferences all year long. SXSW: March 7, 2014. What Social Media Analytics Can’t Tell You I’m thrilled to be on a panel organized by Alexandra Samuel, Vision Critical , along with Jeremiah Owyang and Colby Flint. Photo by George Galanais.

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Beth Kanter

APRIL 8, 2014

From GiveMN Case Study - Click for Case Study. We’ve added a case study on GiveMN’s response , in addition to a Crisis Planning section. In Kansas, for example, the Wichita Community Foundation reached out to a local tech alliance to help with social media updates.

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Tips Wichita Case Study Kansas 28

Association Adviser

APRIL 15, 2014

If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. “But while the publications are valued, there is definitely a push toward alternative advertising and communications such as e-newsletters, social media and other web-based opportunities,” he added.

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Revenue Georgia Price Newsletter 60

YourMembership

APRIL 14, 2015

For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. But back to that BHAG. Boy, do we have one. For others, our recent acquisition of LMS provider Digital Ignite was the start.

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Beth Kanter

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. The course is about how to leverage networks and social media for learning and impact. Not every student in my class is focused on the same policy issue.

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Beth Kanter

JANUARY 29, 2014

I’m delighted to be hosting the January, 2014 Nonprofit Blog Carnival. As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. ” Social Media.

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Case Study Social Media Tools Tips 28

Beth Kanter

NOVEMBER 7, 2014

Through their research, they have found that there is tremendous benefit for nonprofit brands when their CEO does social right: 8 out of 10 people say they’re likely to trust an organisation whose CEO and team use social media. 93% of employees think social CEOs are better equipped to handle a crisis. Support me?

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Beth Kanter

NOVEMBER 15, 2013

Lots of great data, resources, examples, and action steps foundations need to understand the value of transparency, be more open in their own communications. What caught my eye immediately was the infographic that summarizes data about how foundations are using social media. TrustRadius Report on Social Media Landscape of Tools.

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