2014 Communications Innovation Member Engagement 
Reid All About it
OCTOBER 6, 2023
The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Association staff retention. Content marketing. What opportunities and challenges do we foresee?
Association Adviser
DECEMBER 17, 2013
Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack member communication plans that are fully integrated. “Video content has emerged as a highly versatile tool for associations to communicate with members—and it can be utilized and monetized for multiple purposes.”
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Higher Logic
DECEMBER 7, 2017
Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. Analyzing how those people engage within the community can inform future decisions for AACSB.
Potomac Core
MARCH 3, 2020
Associations are meeting their new mandate, by energizing their Boards to do big things, and help their members thrive in an era of uncertainty. Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed.
Spark Consulting
MARCH 4, 2015
The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, digitalNOW, May 2015. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015.
Potomac Core
MARCH 7, 2016
For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. As a result, the association is now the Industry’s Strategic Ally through an enhanced and more collaborative and innovative advocacy program. Member Call to Action.
Higher Logic
NOVEMBER 8, 2018
She goes back to work each year after Super Forum energized and full of ideas for new ways to increase participation, enhance promotion, and improve functionality of the communities. This is the first complete overhaul since their launch in 2014. The dashboard adapts over time as a new member becomes more engaged.
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