Associations Now

FEBRUARY 26, 2014

Or are your audience members growing sick of seeing the same old stuff on their social feeds? In today’s Social Media Roundup, learn about mistakes to avoid when curating content: Haste Makes Waste. 5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat.

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Social Media Content millennials Email Marketing 40

Optimist Consulting

MARCH 26, 2014

Organisations will employ a social media/digital staff member – with 95% of organisations in this latest report stating that they have a social media presence, it is clear that the sector is embracing the channels on offer. had a dedicated member of staff responsible for social media, but this figure had grown to 37.5%

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Report Social Media Email Marketing Maine 100

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. One way to create quality email content is to focus on voice.

Content 40

Content Email Marketing United States Survey 40

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. video email marketing (23 percent).

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Video Report Marketing Email Marketing 40

Associations Now

APRIL 9, 2014

Also: how to make your event more shareable on social media. Tips for Making Your Event Easy to Love on Social: [link] #sm #eventprofs #events. — Bizzabo (@Bizzabo) April 8, 2014. Do you want them to share visually interesting content? Read more of Sanders’ social event tips over this way. (ht

Email Marketing 40

Email Marketing Social Media Event Planning Tips 40

Association Adviser

FEBRUARY 13, 2014

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. But again, data is meaningless if it is not reviewed, analyzed and actionable.

Marketing 60

Marketing Strategy How To North Carolina 60

Association Adviser

DECEMBER 17, 2013

The Material Handling Equipment Distributors Association (MHEDA) and the Associated General Contractors of America (AGC) are having great success with integrated marketing. Great content and thoughtful timing and coordination are keys to making integrated marketing work for you. How marketing integration works.

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Marketing Video Email Marketing Social Media 60