Associations Now

APRIL 14, 2014

Plus: Don’t turn off the introverts who attend your events. Similarly 44 percent who reported an increase in recruitment spending and 39 percent who reported an increase in onboarding and engagement spending saw an increase in renewals.” — Julius Solaris (@tojulius) April 14, 2014. Tweet of the Day.

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Associations Now

SEPTEMBER 28, 2016

To be able to take that content and then share it in a more scientific way so you can build your revenue and sales, there’s just so much there, I get excited about it,” says Dave Martin, chief marketing officer at Aptify, acting CEO of Monomyth Collaborative, and author of the Inbound MarTech blog. executing their own marketing.

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Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. The annual benchmarking data, compiled in association with Naylor LLC, shows that the four most common uses of association social media are: event promotion/awareness (56.6 percent agree); member recruitment (10.8

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Social Media Communications Content Strategy 60

Leading Learning

JULY 2, 2020

I first posed this question in a post published in 2014. But associations themselves are currently too focused on learning as an event rather than a process. Members convene, sit through multiple general and breakout sessions over multiple days, and then forget the vast majority of what they have heard within days of leaving the event.

Education 59

Education Course Certificate Leadership 59

Associations Now

APRIL 29, 2015

OK, one number: As of December 31, 2014, all baby boomers are 50 and older.). For example, do they want publications to stay attuned to how the profession is changing, or do they want to attend events to stay connected to old friends and colleagues? You’ll want to learn what member benefits they are most interested in.

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Sample Revenue Recruiting Recruitment 40

Associations Now

JUNE 17, 2015

Or maybe it’s because the topic just keeps coming up in the association community, in articles , discussion forums , and in-person events. At the 84 nonprofits it surveyed, the average one-time online donation in 2014 was $104, while the average monthly online gift was $23—which totals to $276 over 12 months.

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Price Case Study Cost Recruiting 40

Associations Now

SEPTEMBER 24, 2014

By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. Just by sending our normal information out, this link is a constant membership recruitment tool that has increased our numbers exponentially without any extra staff time on our part,” Storie says.

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