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Association Relevance Despite Market Turbulence

Potomac Core

Slow Growth Creates Member Engagement Opportunities. Factors that include China, oil price volatility, a less than robust U.S. For Jahn and TFI it’s about understanding those internal and external challenges and then engaging members to help build solutions and drive industry results.

Marketing 100
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Let Your Member Data Show You the Way

Spark Consulting

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. The winter of 2014 brought a lot of cold weather and snow to much of the United States.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

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CXPA Elevates the Customer Experience with Community

Higher Logic

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement. Others want professional development.

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2104 Summer Recommended Reading

Holly Duckworth

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. Association Leadership: The Art of Membership, Sheri Jacobs. Take a fresh look at leadership. Business & Leadership.

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4 Email Copywriting Tips for Associations

MemberClicks

Names, dates, prices, etc. In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 An AMS can integrate with your organization’s database, allowing you to pull any of the member data you’re tracking into a clean and personalized email.

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