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Social Media Roundup: Nailing Down the Price

Associations Now

Make sure you’re pricing it according to market demand. Some advice on that in today’s Social Media Roundup: Is the Price Right? RTF @digitec : Tips for Pricing Member Education [link] #assnchat #eLearning via @digitec @nrgmunguia. — Beth Yoke (@YALSA_Director) February 10, 2014. For Those on the Rise.

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5 Things to Know about Salesforce for Association Management

Forj

While the company doesn’t provide specific counts, in 2014, Salesforce reported that it had 1.5 Introduced in 2014, Trailhead provides free training on Salesforce itself as well in-demand skills, such as leadership and management, artificial intelligence, and others.” million registered developers.

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Let Your Member Data Show You the Way

Spark Consulting

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States. Knowing that total spend data was key to pricing the packages, Engel says. “It Are you using that data to shape your benefits packages?

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Association Relevance Despite Market Turbulence

Potomac Core

Factors that include China, oil price volatility, a less than robust U.S. As part of its 2014 Strategic Planning, TFI established an Industry Stewardship and Sustainability strategy. By driving fertilizer industry outcomes. Slow Growth Creates Member Engagement Opportunities. economy, and emerging market weakness.

Marketing 100
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Thursday Buzz: Sharing the Road—in More Ways Than One

Associations Now

Also: Some tips on getting those disengaged members interested in volunteer leadership. And the competition sounds downright brutal: UberPool promises a 40 percent discount on normal fares, while Lyft Line cuts prices by a reported 60 percent. — Farhad Manjoo (@fmanjoo) August 6, 2014. Unearth New Leadership.

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Leaders: Five Ways To Step It Up in 2015

Wired4Leadership

The economic reality of 2014 was far better than many expected. Unemployment fell to its lowest level in six years, the stock market climbed to historic highs, gasoline prices fell and commercial interest rates remained steady and low. You are reading Leaders: Five Ways To Step It Up in 2015 from the Wired 4 Leadership blog.

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The makings of marketing mavens

Aaron Wolowiec

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. Leaders should provide the vision; the board of directors should adopt it; and leadership should provide guidance to all staff.

Marketing 100