Remove 2014 Remove Communications Remove Leadership Remove Price
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The makings of marketing mavens

Aaron Wolowiec

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?

Marketing 100
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Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. Power of suppliers: How easy it is for suppliers to drive up prices? Communicate. Priorities clash.

Nashville 100
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CXPA Elevates the Customer Experience with Community

Higher Logic

Community goals with discussions & resources. CXPA and Higher Logic launched the CXPA Community on May 13, 2014. A group of members beta-tested the community, and CXPA set to launch it alongside the annual conference, Insight Exchange, in May. Top 10 community blogs received almost 8,000 views to date.

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Thursday Buzz: Sharing the Road—in More Ways Than One

Associations Now

Also: Some tips on getting those disengaged members interested in volunteer leadership. And the competition sounds downright brutal: UberPool promises a 40 percent discount on normal fares, while Lyft Line cuts prices by a reported 60 percent. — Farhad Manjoo (@fmanjoo) August 6, 2014. Unearth New Leadership.

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How an IT Executive Deftly Handled Public Criticism

Associations Now

Why it was mocked, and how she responded, highlight some basic truths about enterprise tech leadership. The New York Post slammed a 2014 decision, spearheaded by Deputy Commissioner Jessica Tisch, to put the entire police department on Windows Phone 8.1. A vendor’s internal changes matter.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

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4 Email Copywriting Tips for Associations

MemberClicks

Aside from the point we made above about copy being the thing that communicates with your members what you’re trying to tell them, it actually has a few other purposes. For new members especially, email communication can help build relationships. Names, dates, prices, etc. Announcing dues price increases.

Tips 92