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Association Relevance Despite Market Turbulence

Potomac Core

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100
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The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100
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Social Media Roundup: Nailing Down the Price

Associations Now

Make sure you’re pricing it according to market demand. Some advice on that in today’s Social Media Roundup: Is the Price Right? RTF @digitec : Tips for Pricing Member Education [link] #assnchat #eLearning via @digitec @nrgmunguia. — Beth Yoke (@YALSA_Director) February 10, 2014.

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5 Things to Know about Salesforce for Association Management

Forj

The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. While the company doesn’t provide specific counts, in 2014, Salesforce reported that it had 1.5

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Let Your Member Data Show You the Way

Spark Consulting

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States. Knowing that total spend data was key to pricing the packages, Engel says. “It Are you using that data to shape your benefits packages?

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How an IT Executive Deftly Handled Public Criticism

Associations Now

Why it was mocked, and how she responded, highlight some basic truths about enterprise tech leadership. The New York Post slammed a 2014 decision, spearheaded by Deputy Commissioner Jessica Tisch, to put the entire police department on Windows Phone 8.1. Your needs aren’t anyone else’s.

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Leaders: Five Ways To Step It Up in 2015

Wired4Leadership

The economic reality of 2014 was far better than many expected. Unemployment fell to its lowest level in six years, the stock market climbed to historic highs, gasoline prices fell and commercial interest rates remained steady and low. You are reading Leaders: Five Ways To Step It Up in 2015 from the Wired 4 Leadership blog.

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