Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

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Associations Now

AUGUST 15, 2017

A French bakers’ group recently warned that the low supply of butter is sending prices soaring throughout Europe, which could lead to higher croissant prices. That’s according to the Federation des Entrepreneurs de la Boulangerie (FEB), a French baker group, which says a butter shortage could lead to higher prices for baked goods.

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Spark Consulting

MARCH 4, 2015

Also in April, I’ll be traveling to Tahoe to talk about evidence-based decision making (with Peter) for our colleagues on the West Coast, and reprising the highly participatory marketing materials review session that was one of the top-ranked sessions at 2014′s ASAE Marketing, Membership, and Communications Conference.

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Associations Now

JANUARY 7, 2014

The Chromebook, which saw a big surge in market share during 2013, has a lot of the stuff the average user needs at a smaller price than much of its competition. (It You put all this work into effectively positioning yourself in the market. You put all this work into effectively positioning yourself in the market.

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YourMembership

JULY 17, 2014

It seems that when things change for the worse, they tend to do so very quickly- like rising gas prices. When the Great Recession hit in 2007, the impact on the job market was felt immediately and unemployment peaked at 10 percent only a couple years later in 2009. at the start of 2014.

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Spark Consulting

MAY 5, 2014

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States. Knowing that total spend data was key to pricing the packages, Engel says. “It Where are your association’s sneckdowns?

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Aaron Wolowiec

JUNE 16, 2015

This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Based on the 2014 Association Benchmarking Report , only 42.8 Tara Ericson, group vice president at Naylor Association Solutions.

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Associations Now

NOVEMBER 11, 2019

Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. From a business perspective, it makes sense to expand horizontally when you’ve maximized your vertical reach in a single market. And how should you react? But for longtime customers, it creates a natural tension.

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Association Adviser

DECEMBER 10, 2013

Your pricing and member benefits need to reflect that. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Pricing Challenges.

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Associations Now

SEPTEMBER 28, 2015

percent year over year in 2014. percent from the first quarter of 2014 to this year’s first quarter. Even so, the e-book industry remains about 85 percent the size of the paperback market. One theory is that prices are to blame. Now, on prominent digital storefronts like Amazon, their prices are all but identical.

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Associations Now

OCTOBER 2, 2015

Here’s a deeper look at the report’s global predictions: Sellers’ market in North America. Globally, hotel prices are predicted to increase by 2.5 However, since demand in North America will continue to grow at a rate that exceeds supply, sellers will have the upper hand, and prices on our continent are expected to rise 4.3

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Associations Now

JANUARY 7, 2016

The new year could be an exciting one for frequent air travelers, with prices in many regions declining and positive trends from 2015 continuing in 2016. “Looking at specific destinations for travelers to save in 2016, intra-Europe routes have some of the lowest expected air ticket prices. For the full report, click here [PDF].

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Aaron Wolowiec

SEPTEMBER 2, 2014

Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. What opportunities exist in your market you can benefit from? Power of suppliers: How easy it is for suppliers to drive up prices? What do you lack?

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Associations Now

MARCH 31, 2014

Amazon and Google ratchet up their cloud computing price cuts. Earlier this month, it looked like Google was starting a cloud computing price war. Some of the drops are more modest, but others represent a price decrease of as much as 65 percent. — Micah Baldwin (@micah) March 28, 2014. Now we have some extra salvo.

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Associations Now

SEPTEMBER 5, 2017

The New York Post slammed a 2014 decision, spearheaded by Deputy Commissioner Jessica Tisch, to put the entire police department on Windows Phone 8.1. The platform was already in decline by the time the decision was made, and more popular platforms like iOS and Android had already won out in the market.

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Plexus Consulting

JUNE 6, 2014

The price alone is enough to create an inequality in the market, providing wealthier and more developed firms with the ability to gain a competitive advantage in evaluating the data faster and cheaper. But data alone means little in the competitive market if you can’t find a way to offer its services to your customers.

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Associations Now

MAY 27, 2014

Trade and advocacy groups are already gearing up for a fight on the Transparent Airfares Act of 2014 in the House (which rolls back an existing DOT mandate that requires including taxes in the total airfare price) and the Senate’s Real Transparency in Airfares Act (which strengthens that DOT mandate).

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Associations Now

SEPTEMBER 3, 2014

$ 102 The average daily rate for airport hotels as of April 2014, according to STR. That represents a 4 percent jump in prices from a year earlier and a 14.6 And as it turns out, the sector is looking to upgrade its offerings in hopes of stretching beyond its captive market. percent jump from four years ago. The last resort.

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Associations Now

AUGUST 8, 2013

The carrier announced on August 5 that it will upgrade its business-class amenities by offering lie-flat seats on some of its cross-country flights beginning in mid-2014. Although no fare prices were announced, refundable round-trip fares on those routes currently start in the $1,300 to $1,500 range.

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Wired4Leadership

DECEMBER 2, 2014

The economic reality of 2014 was far better than many expected. Unemployment fell to its lowest level in six years, the stock market climbed to historic highs, gasoline prices fell and commercial interest rates remained steady and low.

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Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. And can those elements be leveraged into niche events and sub-groups of your market? Source: Association Adviser and Naylor, LLC 2014.

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Associations Now

MARCH 17, 2014

According to a recent multicity test by Wall Street Journal staff , the price and travel time of ride-sharing services varied significantly by city, and in some cases, old-school cabs turned out to be cheaper than their high-tech competition—and they tended to get passengers to destinations sooner. Pinterest as a B2B marketing tool?

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Associations Now

MARCH 3, 2014

Sure, your marketing campaign may be in your members’ best interests—but is it in the public’s best interests? Also: One executive director’s take on common association marketing issues. ” At what point should a marketing effort designed to protect member interests go beyond the members themselves?

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Associations Now

MAY 25, 2016

That same observation has arisen in Marketing General, Inc.’s But you probably don’t have to look any farther than the clothes you’re wearing to find an example of a product whose price has increased over time, without your approval, without any specific justification, and of course without any advance notice at all.

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Associations Now

SEPTEMBER 12, 2014

Think a few native apps might turn Chromebooks into a competitor worth watching—especially considering their low prices? — MediaEdge (@AssocContent) September 11, 2014. Amazon’s foray into the smartphone market may be in trouble—the retail giant cut the price of its device to 99 cents with a two-year mobile contract.

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Associations Now

AUGUST 11, 2016

In the future, we see many opportunities for the integration of microfinance and mobile money services,” Yanovitch wrote in 2014. In 2014, the association first introduced a code of conduct for money management through mobile devices that emphasizes that any offering should “safeguard customer funds against risk of loss.”

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Associations Now

JUNE 25, 2014

Here’s a thought experiment: If tomorrow Apple slashed the price of all its computers to $99, how many new customers would it have? Obviously, Apple would be losing a lot of money at that price point. All deftly moderated by Bryan Kelly, vice president of marketing at Aptify. So how do you measure success?

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Associations Now

JULY 20, 2016

.” Six years later, Evernote is still at it, having graduated from startup darling to the sprawling incumbent atop the note-keeping app market, passing 100 million users in 2014 (not a billion, but not bad). Freemium, however, is perhaps proving to be less of a snap than Libin made it sound.

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Associations Now

NOVEMBER 30, 2015

“As a single organization, the combined skills and capabilities bring an enhanced advocacy strength to natural gas market development—ANGA’s primary mission—and the combined association’s expanded membership will provide additional lift to API’s ongoing efforts on important public policy issues.”. million.

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Velvet Chainsaw

AUGUST 18, 2014

business centers, but the concept is taking off in many markets around the country. Buyer’s market. It may take a few years, but my money is on a long-term shift to a buyer’s market — especially for room inventory attractive to the huge Millennial market. It’s primarily for the top five U.S. Lower attendance.

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Plexus Consulting

OCTOBER 28, 2014

What are some new markets I can enter to increase revenue? We have priced these services at an affordable rate and have invited a select number of senior association managers whom we know well and whom we think would form a solid initial core for building such a peer leadership networking program.

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Associations Now

DECEMBER 3, 2014

— Digitec Interactive (@digitec) December 3, 2014. Luckily, digital marketing pro Sarah Lugo breaks down the differences between the two systems in a post for the company’s Association eLearning blog. (ht — Steven Perlberg (@perlberg) December 3, 2014. It’s a question that prompts plenty of confusion.

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Associations Now

FEBRUARY 26, 2015

But the independent bookstore is a business model that’s shown surprising resilience in an age when low prices and free shipping seem to win the day. market isn’t universal. In Ireland and the United Kingdom, the number of bookstores fell by a quarter between 2009 and 2014, according to the Booksellers Association (BA).

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Associations Now

JUNE 20, 2016

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. The brokers for the building deal came in to talk about the real-estate market in the District. What’s your process for guiding stakeholders through a strategic change with a sizable price tag? He’s now in remission.

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Higher Logic

SEPTEMBER 15, 2016

CXPA and Higher Logic launched the CXPA Community on May 13, 2014. After the CXPA Community launched in 2014, CXPA continued to use another vendor for its corporate website. After the presentation, CXPA’s co-founder called a colleague and said, “This [platform] is wonderful, why haven’t we had this all along?”.

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Associations Now

NOVEMBER 7, 2014

Also: what nonprofit marketers should know about Google’s new Inbox platform. It requires a lot of analysis—of your membership (and what they’re comfortable with), of your market share, of what other associations are doing, of your pricing—and taking into account all of those things when making a decision.

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Velvet Chainsaw

MAY 29, 2014

So what’s a conference marketer to do? Over the past few years, there has been a huge shift from traditional to inbound marketing. This kind of digital-community technology has advanced dramatically and platform prices are very reasonable. Four Social Media Conference Strategy Tips. Here are four ideas to consider.

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