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Association Relevance Despite Market Turbulence

Potomac Core

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100
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The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100
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5 Things to Know about Salesforce for Association Management

Forj

The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. “You don’t pay the full price; you only pay the difference in price.”

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2013: A Millennial’s Perspective

Association Adviser

Your pricing and member benefits need to reflect that. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014.

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How an IT Executive Deftly Handled Public Criticism

Associations Now

Last week, the NYPD’s deputy commissioner of information technology found herself in an interesting place: in the crosshairs of media criticism of her decisions. The New York Post slammed a 2014 decision, spearheaded by Deputy Commissioner Jessica Tisch, to put the entire police department on Windows Phone 8.1.

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Implications of Big Data

Plexus Consulting

The price alone is enough to create an inequality in the market, providing wealthier and more developed firms with the ability to gain a competitive advantage in evaluating the data faster and cheaper. But data alone means little in the competitive market if you can’t find a way to offer its services to your customers.

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How GSMA Is Driving Microfinance and Mobile Banking Worldwide

Associations Now

GSMA, which is the world’s largest association focused on mobile devices, has focused on payments as a part of its long-running Connected Society Programme , designed to improve outcomes in the developing world through the use of mobile technology. Both mobile payments and microfinancing are large parts of that.

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