Aaron Wolowiec

SEPTEMBER 2, 2014

The resulting gap represents lost opportunities and revenue. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. What opportunities exist in your market you can benefit from? Conduct a SWOT analysis.

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Associations Now

JULY 20, 2016

.” Six years later, Evernote is still at it, having graduated from startup darling to the sprawling incumbent atop the note-keeping app market, passing 100 million users in 2014 (not a billion, but not bad). Freemium, however, is perhaps proving to be less of a snap than Libin made it sound.

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Associations Now

JUNE 25, 2014

Here’s a thought experiment: If tomorrow Apple slashed the price of all its computers to $99, how many new customers would it have? Obviously, Apple would be losing a lot of money at that price point. All deftly moderated by Bryan Kelly, vice president of marketing at Aptify. So how do you measure success?

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Plexus Consulting

JUNE 6, 2014

The price alone is enough to create an inequality in the market, providing wealthier and more developed firms with the ability to gain a competitive advantage in evaluating the data faster and cheaper. But data alone means little in the competitive market if you can’t find a way to offer its services to your customers.

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Plexus Consulting

OCTOBER 28, 2014

What are some new markets I can enter to increase revenue? We have priced these services at an affordable rate and have invited a select number of senior association managers whom we know well and whom we think would form a solid initial core for building such a peer leadership networking program.

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Associations Now

DECEMBER 3, 2014

— Digitec Interactive (@digitec) December 3, 2014. Luckily, digital marketing pro Sarah Lugo breaks down the differences between the two systems in a post for the company’s Association eLearning blog. — Steven Perlberg (@perlberg) December 3, 2014. It’s a question that prompts plenty of confusion.

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Associations Now

JUNE 20, 2016

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. The new headquarters is designed to save the DC Bar money in the long run—around $30 million over 30 years by way of saved lease costs and new revenue from building tenants. That’s where the building comes in.

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Associations Now

MAY 9, 2014

According to the Post, Smithsonian Enterprises, the for-profit arm of the museum complex, has similar deals with Showtime Networks and database provider Cengage Learning to broaden its reach and generate new revenue. Second, associations may need to consider the pricing structure of their learning opportunities and events.

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Associations Now

JUNE 17, 2015

Then, two weeks ago at ASAE’s Marketing, Membership & Communications Conference (MMCC), automatic dues payments came up in two sessions I was in, once from a presenter and once from an attendee during Q&A. The first came in Susan Carawan’s Learning Lab “Is the Price Right?”

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Associations Now

AUGUST 13, 2013

The Verge reported in July that Microsoft was cutting the price of its Surface tablet by 30 percent to boost sales. “Android is very popular in smartphones and dominant in tablets… I also see a new market there for Chromebooks.” We are trying to grow our non-Windows business as soon as possible.

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Associations Now

MARCH 25, 2015

MANA emailed about 350 ex-members in 2014 with an offer to come back, for a full 12-month membership, at whatever price they thought was appropriate. In the end, MANA got 15 to 20 members back, Cohon says, at prices ranging from $50 to $199. That was Cohon. It certainly caught people’s attention, Cohon says.

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Associations Now

AUGUST 15, 2014

Meetings and conferences are a large percentage of nondues revenue for most associations. Or if you don’t want to discount registration pricing, maybe attendees pay the same rate but are guaranteed housing at the hotel closest to your main meeting venue. So you better create one that can’t be missed, right? Here’s how to get started.

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Associations Now

APRIL 30, 2014

The winter of 2014 brought a lot of cold weather and snow to much of the United States. Knowing that total spend data was key to pricing the packages, Engel says. Being able to plug in historical activity data gave it realistic revenue estimates for any potential combination of dues and benefits packages.

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Aaron Wolowiec

JUNE 16, 2015

This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Is your sponsorship revenue stagnant or declining? Experts say 85 percent of a trade show’s revenue comes from selling exhibit space.

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