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Social Media Roundup: What Got People Talking At MMCC 2014

Associations Now

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Much like any conference that has to do with associations these days, it seems like so much revolves around two key topics—data and technology. Some of those highlights in today’s Social Media Roundup: Tools to Watch.

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Cut through communication clutter

Aaron Wolowiec

But seriously…communication is a hard gig for most companies, especially with the advent of social media. For example, if given a budget increase, more than one-third of respondents said they’d develop a mobile strategy while another one-third said they would pour resources into social media. Or even worse yet, companies.

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Goodbye e-learning

Aaron Wolowiec

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! Young or old, technology has redefined the way we learn and work. percent – indicated they use some form of technology-enabled learning.

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Social Media Roundup: The Potency of Expert Reviews

Associations Now

Find out in today’s Social Media Roundup. — DMO (@davedmo) April 1, 2014. So for every bit of effort put into e-newsletters and social outreach, remember that an endorsement from an opinion leader or a write-up in the traditional press could yield even greater rewards. (ht link] via @marketingprofs.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide. How to keep up with the changing demands driven by technology advances.

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The makings of marketing mavens

Aaron Wolowiec

Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate.

Marketing 100
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Lunchtime Links: How In-Person Meetings Improve Social Networking

Associations Now

Plus: Creating more engaging—and more profitable—association newsletters. Social media presents new and seemingly infinite ways to connect with members and colleagues online; it also, unfortunately, provides the perfect excuse to avoid bona fide human contact. Associations are just as guilty of this as anyone.