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Goodbye e-learning

Aaron Wolowiec

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! Young or old, technology has redefined the way we learn and work. percent – indicated they use some form of technology-enabled learning.

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Social Media Roundup: What Got People Talking At MMCC 2014

Associations Now

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Much like any conference that has to do with associations these days, it seems like so much revolves around two key topics—data and technology. — Sandra Giarde, CAE (@sgiarde) June 17, 2014. Thanks @s_yamkovenko #mmccon LD1.

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Cut through communication clutter

Aaron Wolowiec

More than one-half of respondents have optimized their websites for mobile, while more than one-third have done so for newsletters and blogs for mobile. That’s changed from 2014, in which survey participants ranked lobbying/advocacy as most important. Start with subject lines for emails and e-newsletters. But let’s face it.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide. How to keep up with the changing demands driven by technology advances.

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The makings of marketing mavens

Aaron Wolowiec

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center.

Marketing 100
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Monday Buzz: Google Glass, Giving Back

Associations Now

Google Glass has been put to good use by associations in the past, with the Washington Restaurant Association providing a good example of how the technology can be employed during a conference. — Votenet Solutions (@votenet) July 14, 2014. But this round of grant winners will tackle even more ambitious projects. ht @ votenet ).

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Social Media Roundup: The Potency of Expert Reviews

Associations Now

— DMO (@davedmo) April 1, 2014. So for every bit of effort put into e-newsletters and social outreach, remember that an endorsement from an opinion leader or a write-up in the traditional press could yield even greater rewards. (ht — TheWebbyAwards (@TheWebbyAwards) April 1, 2014. Win Experts and Influence People.