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The communications struggle continues

Aaron Wolowiec

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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The communications struggle continues

Aaron Wolowiec

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

Community-specific programming provides users with golf education and reviews from other golf players, while user-generated images and discussions give other players reviews of new equipment. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter.

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A One-on-One Growth Strategy

Associations Now

The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. In NAFCU’s case, Berger heard about three common needs: advocacy, education and training, and assistance with regulatory compliance. The secret? A lot of face time.

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Association Brain Food Weekly: 6.20.16

Reid All About it

By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Sample Swap for Newsletter Templates. Learn what your association can do to meet these demands while still generating revenue. More info/register. 1 CFRE credit. More info/register.

LMS 150