How Communications Teams Can Help Boost Nondues Revenue

Associations Now

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future.

Got NDR (Non-Dues Revenue)?

Association Adviser

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. Professional education is also a fast-growing NDR driver for the nursing professional society Sigma Theta Tau International, Inc.

5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

Is your program effective at increasing non-dues revenue ? E-newsletters and physical magazines. Online educational courses and webinars , as well as in-person professional development classes. Sponsorship programs are tricky.

The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. Watch video of Gabriel Eckert discussing non-dues revenue.

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Live events continue to be a primary source of non-dues revenue that associations rely upon.

5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. A strong vision leads to strong revenue. You’ll establish a firm foundation for earning more non-dues revenue in no time.

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Achieving industry objectives, providing educational programs, and filling staff positions require sufficient funding. Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication.

Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. As we’ve talked about before , there are plenty of ways for associations to earn cash from selling access to educational resources.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Sarah Sain, Naylor Association Solutions.

Did You Know: The Most Valuable Source of Non-Dues Revenue is Diversified

Association Adviser

Last month, we asked our readers: What are your most valuable sources of non-dues revenue? It’s not surprising that this group was cited as the most valuable source of non-dues revenue by half of our poll’s participants.

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. They seek everything from continuing education to certification.

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. They seek everything from continuing education to certification.

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The communications struggle continues

Aaron Wolowiec

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. Seriously.

Look Beyond the Renewal: The Best Sources of Non-Dues Revenue

YourMembership Blog

As associations take on the pressures of the economy and increasing member demands, it becomes vital to identify and implement non-dues revenue opportunities to help ensure financial health. Newsletter and Publication Advertising.

When Your Superpower is Member Development and Revenue Generation: Tamela Blalock, CAE, CMP, DES

Association Adviser

Tamela is the executive director of the Section on Women’s Health (SoWH) , a membership and educational organization of physical therapists whose mission is to advance global excellence in abdominal and pelvic health through education, research and social responsibility.

The communications struggle continues

Aaron Wolowiec

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. Seriously.

The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Understand your audience and their educational or informational needs. How to use content to market your educational programs. Remember the 3 E’s When Marketing Educational Programs.

Did You Know? Associations Rely on Conferences, Partnerships and Continuing Ed Programs for Revenue

Association Adviser

This month, we asked readers what their most valuable sources of non-dues revenue are. 1 communication channel spot in our Association Communications Benchmarking Study since 2011, we were not surprised to see that the largest percentage of respondents (41 percent) said conferences and events are their most valuable source of non-dues revenue. However, we were surprised to see that no one reported valuing advertising in publications as a solid source of non-dues revenue.

$ocial Media: The next big revenue generator?

SocialFish

March 20, 2009 - #1691 - www.AssociationTRENDS.com Commentary $ocial Media: The next big revenue generator? By Lindy Dreyer and Maddie Grant, SocialFish, Washington We know social media can generate buzz, but can it generate revenue? Just like there is money to be made in any key engagement strategy – from face-to-face events and education to publications and magazines – so too is there money to be made from an online engagement strategy that is built around social technologies.

How to Get Your Customers to Sell and Market for You

Socious

The program should keep customers involved by giving them opportunities to share their story by writing reviews, testing new products, attending industry events, or educating others in their industry on your solutions. Customer Advocacy Marketing Strategy Generating Revenue Sales

How to Continue the Conference Learning Experience

WBT Systems

Should they take such a primary place in your association’s educational offerings? Attendees will not only enjoy networking and education during the conference but will reap additional value by continuing the conference learning experience when they get home. Adult learning expert Jeff Hurt said: “The real work [of learning] actually begins when the education session ends. Consider offering continuing education credit to those who view these sessions online.

How to Validate an Online Course Idea

WBT Systems

They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. How much will you need in course revenue to make the profit you desire? Newsletter analytics. Educational event attendance (conference sessions and webinars). One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants.

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Did You Know? Video Livestream and Mobile Apps Among the Fastest-Growing Sources of NDR

Association Adviser

As we discussed last month , the subject of non-dues revenue (NDR) is top of mind with our readers. 2 spot, slightly ahead of long-standing association staples, including continuing education (12.4 conferences events livestream video mobile apps non-dues revenue video

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Your Association Members & Customers Have an Ear for Podcasts

WBT Systems

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. In its annual podcast consumer report , Edison Research said podcast listeners are predominately 18 to 54 years old, affluent, educated, and employed full-time. Podcasts are an ideal format for delivering educational content to adult learners because they are….

From the Corner Office: Liz Richards, MHEDA

Association Adviser

When it comes to non-dues revenue, don’t put all your eggs in one basket. MHEDA also provides educational offerings to improve the operations and efficiencies for associates within an organization. AA: MHEDA seems to have many different channels for generating non-dues revenue.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

Seen Elsewhere: Building Creative Capacity, Emerging Education Models, and Group Decision Making. In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Open source education.

Taking a Fresh Look at Association Sponsorships

Association Adviser

The approach for generating revenue outside of membership dues is no exception. I still see shrinking memberships and lower attendance figures at many association conferences and non-dues revenue (NDR) is something I hear often as a possible budget solution. Newsletter advertising.

What Smart Associations Do Differently

Association Adviser

“If you want someone to reference your website first, read your newsletter or sign up for a program when it’s convenient for them, a mobile site is essential,” said Kelly Donovan , team leader for online marketing at Naylor, LLC. They can also provide new sources of sponsorship revenue and member leads by identifying trends in attendee behavior and content interests. Video is also a valuable form of content, learning, non-dues revenue and even membership leads.

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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

Community-specific programming provides users with golf education and reviews from other golf players, while user-generated images and discussions give other players reviews of new equipment.

A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Other marketing considerations may be web-based trainings, webinars, and virtual education. If profit making, what is your revenue model? Education (5).

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. Education (5). GrowGlobally.org.

Association Brain Food Weekly: 12.14.18

Reid All About it

The weekly list of free educational events and resources for the association community… It’s the most wonderful time of the year… (sing it with me). 14 best content marketing newsletters for 2019. – How to Overcome Innovation Obstacles in Continuing Education.

Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Report an upward trend in 3-year annual revenue.

10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. As part of your prep work, spend some time determining what style of online education your members will find most valuable. Start your own newsletter!

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Is it time for an event sponsorships makeover?

Aaron Wolowiec

Is your sponsorship revenue stagnant or declining? Experts say 85 percent of a trade show’s revenue comes from selling exhibit space. Here are five tips for growing your event sponsorship revenue. Tara Ericson, group vice president at Naylor Association Solutions.

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8 things your association’s online career center should do

Aptify

Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? You may already recognize the importance of an online career center for providing member value and generating non-dues revenue for your organization.

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9 things your association’s online career center should do

Aptify

Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? You may already recognize the importance of an online career center for providing member value and generating non-dues revenue for your organization.

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Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

The worlds of higher education and professional development are changing, and association members are more interested than ever in these kinds of tools. Announce the session on your (print and/or audio) newsletter a week or two in advance.