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The communications struggle continues

Aaron Wolowiec

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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Cut through communication clutter

Aaron Wolowiec

But seriously…communication is a hard gig for most companies, especially with the advent of social media. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. percent feel their social media teams are understaffed. “To

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The communications struggle continues

Aaron Wolowiec

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

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How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth Kanter

Posted by Catie Clune on Thursday, September 24, 2015. I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60
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Solutions for Your Membership Conundrum

Association Adviser

These tactics eclipsed the number of associations that are cultivating a social media presence during their live events (19 percent), offering awards for young professionals (16 percent) or offering separate educational tracks for young professionals (10 percent). “We And guess what? It’s not just a welcome call.