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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

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Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Leverage social media outreach. Growth matters: develop repeatable processes.

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Monday Buzz: How to Improve Your Event Photography

Associations Now

Plus, The New York Times ranks by engagement, not audience. “Even if you are planning to frame the formal photos, you may use the candid shots for future marketing publications or social media messaging,” White adds. For this New York Times feature , it’s all about engagement, not clicks.

How To 40
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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. Use social media to get the word out. Buzz builder.

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Is Social Crowdsourcing Good for Philanthropy, Anyway?

Associations Now

That’s a question Amazon Founder Jeff Bezos was faced with recently—in part, because The New York Times asked him about it. His personal wealth has risen two and a half times over since 2015 alone, to $85 billion. (It And opportunities like this are everywhere on social media if you’re ready to respond.

Detroit 90
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Wednesday Buzz: Lessons From Internet Hoaxes

Associations Now

These hoaxes have skyrocketed with the boom in social media, and marketers are examining how internet users respond to them to figure out how users tick. One of the most common themes of “chain posts” on social media is concern about privacy and data protection. — NY Tech Meetup (@NYTM) November 2, 2015.