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Community Dream to Reality: Top Five Ways to Prove Value to Executives

Higher Logic

Did you know two thirds of organizations with highly involved executives are seeing their communities influence 16% or more of their organizations’ total revenue? BONUS: Check out these great templates for sample community business, budget and revenue model planning. ( See slides 21, 22 and 23 ).

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Wednesday Buzz: Spotlight on Association Media

Associations Now

If you’re not in Washington, DC, attending the 2015 Association Media & Publishing Annual Meeting as it nears its conclusion today, you can still keep track of the final sessions by following the #AMP15 hashtag. Here’s just a sample of the goings-on from the three days of the conference: "Redefine failure.

Sample 40
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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Get Them in the Door: Inside a 10-Month Trial Membership Offer

Associations Now

Spend some time on ASAE’s Collaborate forum and you’ll see divided opinions about discounts and free offers : Some believe that they devalue the product and discourage prospects from ever paying full price, while others argue in favor of the power of the free sample. Come early 2015, it will find out.

Sample 40
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Find More Meaning in Your Metrics

Associations Now

Yeah, it’s great if you have more home runs, but it’s really just a small sample or a specific statistic but doesn’t get to the larger extent of [success],” says Mayor, senior director of communications at the National Confectioners Association. “When were those home runs hit? .

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

He is the winner of the 2015 MacArthur Fellowship, and was named one of TIME Magazine’s 100 Most Influential People. Creating a referral program for your business will allow you to increase your revenue with little or no increase in marketing expenses. 10:30am - Building the Data-Driven Customer Journey. Session Type: Breakout.

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Association Brain Food Weekly: 6.20.16

Reid All About it

By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Sample Swap for Newsletter Templates. Learn what your association can do to meet these demands while still generating revenue. 1 CFRE credit. More info/register. Host: Abila.

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