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2017 Member Engagement Strategy

Potomac Core

Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

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NAASF Crowdsources Customer Support and Advocacy with Online Community

Higher Logic

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations.

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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Solution. The Results.

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Members Hire Customized Advocacy

Potomac Core

NMMA represents boat, marine engine and accessory manufacturers, its members manufacture an estimated 80 percent of marine products used in North America. Their focus was to have Outdoor Recreation recognized by the Federal Bureau of Economic Analysis: Legislation was introduced and later enacted into law by President Obama in 2016.

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Association Brain Food Weekly: 11.4.16

Reid All About it

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members. More info/register.

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Why We Love Associations: 10 Top Stories From the Associations Now Archives

Associations Now

Do You Know Your Members’ Engagement Potential? Associations Now has been home to a series of bloggers, including longtime membership blogger Joe Rominiecki, now manager of communications at the Entomological Society of America. In the six years since, this post has been one of Associations Now ‘s most enduring.

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The Power of Convincing

.orgSource

Podcast , Adele and I talked about some of their techniques and how associations can use convincing strategies to win higher member engagement and add impact to their public profiles. The Infectious Diseases Society of America establishes the guidelines for managing Lyme Disease. As a recent guest on the Association 4.0