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Five Essential Takeaways from #AskJP

YourMembership

Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.

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Embrace the Future: How Associations Are Thriving in 2024

Association Freak

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining.

FAQ 72
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2024 Association Outlook: Embrace the Change

Association Freak

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining.

Revenue 72
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Community Brands Study: New Members Want More Learning Opportunities

Associations Now

Correspondingly, reasons of professional responsibility fell to 36 percent, down from 41 percent in 2016. The report also notes that more than half of members (56 percent) said their association had a job board, with 46 percent using it over the past two years.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. How community helps: Appeal to the next generation of members with a modern community experience. MTI chose online community as a tool for digital transformation. Objection 1: Price.

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Solutions for Your Membership Conundrum

Association Adviser

Source: Association Adviser and Naylor Association Solutions 2016. We don’t very often give millennials the mic and ask them directly, ‘what’s important to you in life?’” Edge Research 2016. . Edge Research 2016. Tactics for engaging millennials. Re-branding isn’t the only way to connect with millennials.

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Challenges Continue, but Membership Stays Strong

Associations Now

And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016. That’s not to say that members want an online-only experience. You can’t expect new members to go online and get everything that they need,” Rossell says.