Association Success

MAY 28, 2019

In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members.

Survey 113

Survey Social Media Marketing Member Research 113

Socious

SEPTEMBER 30, 2016

According to the 2016 Association Innovation Benchmark Study , only a little over half of associations report that they are consistently innovating today. Even the organizations that aren’t consistently innovating seem to recognize its value. They know they need to think outside the box and solve member problems.

Innovation 100

Innovation Membership Management Process Products 100

Smooth The Path

MAY 23, 2017

A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. Day 1 is the term that Jeff Bezos uses for an organization’s startup and growth phases. We can change the organization’s strategy. Followed by irrelevance.

Project 89

Project Conference Strategy Member Engagement 89

Smooth The Path

NOVEMBER 29, 2016

What is particularly interesting about this year’s conference is the team methodically set about meeting some of members’ biggest challenges. Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. Related posts: Intentionally designing member experiences.

Conference 60

Conference Innovation Committee Team 60