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New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. We want to help you to stay ahead of the technology curve, and share some of our knowledge and experience, to help make your education and certification programs as successful as possible.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Gain or maintain professional certification (12 percent).

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Association Brain Food Weekly: 11.24.17

Reid All About it

I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. Membership Recruitment Tips from the Best Sales People. Using Content to Communicate Your Association’s Value. 1 CAE credit.

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The 2018 Membership Marketing Benchmarking Report

Membership Marketing

The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant. New member recruitment continues to be the driver for growth in membership counts.

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Challenges Continue, but Membership Stays Strong

Associations Now

That’s according to the preliminary findings from Marketing General Incorporated’s 2017 Membership Marketing Benchmarking Report, which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. How are you performing in 2017? That’s not to say that members want an online-only experience.

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Report: Women Underrepresented in Cybersecurity

Associations Now

While women comprise 43 percent of the global workforce, they only fill 11 percent of cybersecurity positions, according to the new 2017 Women in Cybersecurity Report from the Executive Women’s Forum on Information Security, Risk Management and Privacy (EWF) and the Center for Cyber Safety and Education.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 2021 has seen a 250% increase in anti-transgender discriminatory bills introduced at the state level since 2017, when many people first remember hearing about “bathroom bills.” Guest: Sanjay Deo. Tue 6/29 at 11 a.m. More info/register.

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