2017 Communications Member Engagement Recruiting 
Higher Logic
AUGUST 9, 2018
SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals. As part of their reinstatement campaign, SNMMI successfully completed four, unique automated workflows for three lapsed member categories. The numbers speak for themselves.
Potomac Core
JANUARY 4, 2017
in the third quarter of 2016 growth forecasts for 2017 remain mixed. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017. They are doing so by communicating how Advocacy drives business outcomes. Even though the U.S. economy grew at a brisk 3.5%
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WBT Systems
JULY 24, 2018
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).
Aptify
JULY 9, 2021
Chapters can pull reports and access content through the online portal, making them more self-sufficient and better able to run local member recruitment campaigns. Offering a convenient mobile experience is a must-do these days for effective member engagement. Delivering greater member value.
Reid All About it
DECEMBER 2, 2016
13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members.
Reid All About it
NOVEMBER 10, 2017
And, unlike other organizations in your member’s world, your association has (and can get) the data to deliver personalized, if not hyper-personalized, content based on their unique wants and needs.”. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community.
Reid All About it
OCTOBER 27, 2017
Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members. SURGE 2017.
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