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Association Brain Food Weekly: 11.3.17

Reid All About it

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

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Association Brain Food: 6.23.23

Reid All About it

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. You’d think every attendee would use your event app, but that’s not always the case. However, their event experience—and your sponsors’ satisfaction—would improve if they did. 1 CMP credit.

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How to Get Board Support to Attend a Conference

GrowthZone

This article has been updated since it’s original publication in 2017. Associations everywhere are about to enter their program and conference planning seasons. This type of planning should always include a step for driving even more registrations. Get the Guide: Successful Association Event Planning.

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Association Brain Food Weekly: 6.9.17

Reid All About it

.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Host: Marketing General Incorporated. Host: Marketing General Incorporated. Host: American Marketing Association.

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Association Brain Food Weekly: 12.1.17

Reid All About it

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. You’ve got to get creative and use what you have, says WBT Systems, to build up your online learning library. – Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan. 1 CAE credit. More info/register.

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Association Brain Food Weekly: 1.26.18

Reid All About it

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. McNairy, Global Technology & Transformation, American Express Meetings & Events. Keep learning! The deadline is February 2—although they may extend it.

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5 Ways to Use Experiential Marketing for Events

Expo Logic

Events are connecting with their attendees through new experiential marketing techniques that increase brand engagement and build a stronger connection between them and your brand. Experiential marketing is used to connect with an audience in an interactive and engaging way.