Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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Email Marketing Marketing Social Media Video 159

Reid All About it

JANUARY 27, 2017

Host: ASAE Marketing Section Council. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. John Buschman, adjunct instructor, Chaplin School of Hospitality & Tourism Management, Florida International University. – Rebroadcast: PCMA Convening Leaders LIVE 2017.

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Social Media Case Study Washington Florida 150

Reid All About it

JANUARY 27, 2017

Host: ASAE Marketing Section Council. Christina Garneski (moderator), director of marketing and communications, Association for Psychological Science. John Buschman, adjunct instructor, Chaplin School of Hospitality & Tourism Management, Florida International University. – Rebroadcast: PCMA Convening Leaders LIVE 2017.

Social Media 150

Social Media Case Study Washington Florida 150

Association Adviser

APRIL 27, 2018

Previously, she was editor of IFMA’s FMJ magazine and held editorial and marketing positions with Naylor Association Solutions, advising professional and trade association clients from a variety of industries. In college, I was part of the University of Florida Student Chapter of the American Marketing Association.

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Houston Florida Nashville Library 76

Forj

DECEMBER 29, 2017

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective. You’ll notice that right away below the fold.

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Associations Now

JUNE 27, 2017

In an era when a lot of technology gets outsourced or bought from outside vendors, there’s still plenty of market opportunity from having something built from scratch with internal resources. A great example of the latter that I can point to is TechHelpline, a service of Florida Realtors. Now don’t get me wrong.

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Beth Kanter

JANUARY 4, 2017

For 2017, we be launching an online site that includes the content and facilitator guides so that any nonprofit or trainer can provide leadership development for emerging nonprofit leaders. In the US, I gave workshops at nonprofit conferences in North Carolina, Virginia, Florida, Missouri, California and at SXSW. What about you?

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