Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Your association publications are the stars of your member communications strategy.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Association Adviser

MAY 23, 2018

Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Source: 2017 Association Communications Benchmarking Survey.

Revenue 69

Revenue Survey Communications Newsletter 69

SCD Group

DECEMBER 11, 2016

That means a duty to the organization to monitor trends and adjust association strategies to fit the changes. Big boards with layers of committees and elaborate schemes in the officer track tend to bog down associations and deter younger members from leadership. Some respond better than others.

Kansas City 53

Kansas City Kansas Newsletter Social Media 53

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Source: 2017 Association Communications Benchmarking Study.

Communications 62

Communications Content Survey Social Media 62

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. More info/register. Host: HighRoad Solution. Wed 1/11 at 1 p.m.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. More info/register. Host: HighRoad Solution. Wed 1/11 at 1 p.m.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Source: 2017 Association Communications Benchmarking Study.

Communications 60

Communications Content Survey Social Media 60

Association Adviser

NOVEMBER 6, 2017

AA: Tell us about your media relations strategy. It’s shocking to think of something like that in 2017, but it’s true! Our communications team members coordinate closely with each other, with senior leadership, and with our engineering and operations team, which often leads the crisis response effort for the association.

Communications 109

Communications Puerto Rico Social Media Newsletter 109

Association Adviser

AUGUST 7, 2017

AAPA leadership pushes every day, with every Congressional meeting opportunity, to make change for its port members. One 2017 CIF states, “Members must be prepared to modify their internal structure and sales process to meet the demands of multi-generational buyers and new purchasing trends.”. Email her at jandreu@naylor.com.

America 63

America Social Media Press Release Education 63

Reid All About it

APRIL 20, 2018

Anna Ruth Williams explains why thought leadership content works —and she has eight statistics to back up her argument. I know this is a self-serving share, but, seriously, thought leadership content is all about being a valuable resource, establishing authority and trust, and developing relationships with your target audience.

Social Media 37

Social Media Chicago Tools Washington 37