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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food Weekly: 6.25.21

Reid All About it

Online learning. Since everyone went virtual over the past year, the competition has heated up in the online learning marketplace. WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Amanda Milligan, Content Marketing Institute ). Exhibitors.

LMS 361
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Association Brain Food: 6.23.23

Reid All About it

Amidst the prevalent doom and gloom about everything these days, I appreciate his hopeful (anti-Skynet) vision for the future, although I know we’ll encounter challenges along the way. Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. Good stuff.

Metro 195
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Association Brain Food Weekly: 1.21.22

Reid All About it

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195
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Association Brain Food Weekly: 11.10.17

Reid All About it

Analyze emerging challenges and threats to association content strategy models. Reggie Henry, Chief Information and Engagement Officer at ASAE, said in a recent Association Success post : “…as our communities grow, the possibility of really knowing our members and responding to their needs effectively becomes more elusive.

DC 150
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Association Brain Food Weekly: 6.9.17

Reid All About it

Learn more about the food drive, participating teams and how to contribute on DelCor’s food drive page. Long ago I read an article by Bob Safian, Fast Company ’s editor, in which he said the most critical skill for the 21st century is the ability to learn new skills. Host: Marketing General Incorporated. 1 CAE credit.

DC 150
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3 Reasons Why Online Mentoring Programs Attract New Members

Higher Logic

Answer 1: Not gaining new members. Answer 2: Figuring out how and where to acquire new members. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations.