Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Leslie Katz, director, brand marketing, ASHA.

LMS 150

LMS Arlington Content Review 150

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Leslie Katz, director, brand marketing, ASHA.

LMS 150

LMS Software Arlington Cost 150

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MARCH 10, 2017

Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. As the marketing landscape evolves, publishers have an opportunity to capture marketers’ focus on brand content. Tue 3/14 at 11:30 a.m.

Raleigh 150

Raleigh DC Washington Content 150

Potomac Core

OCTOBER 30, 2018

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. Trade Events – Helping members generate sales, reach new markets & improve marine products.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. Host: KiKi L’Italien, founder, Amplified Growth. 1 CAE credit.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. Host: KiKi L’Italien, founder, Amplified Growth. 1 CAE credit.

Charlotte 150

Charlotte DC Washington Newsletter 150

Membership Marketing

MAY 10, 2017

The theme of the recently released book, Marketing 4.0, proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” For associations the key is to invest and continue to focus on recruiting and retaining members. She wrote, “Membership strengthens loyalty.

Revenue 40

Revenue Proposal Recruiting Recruitment 40

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. They may even see more consistent non-dues revenue streams! Discover opportunities to recruit new members. This is the first email marketing design trend on this list. Discover opportunities to recruit new members.

Tips 52

Tips Recruiting Recruitment Tampa 52

Associations Now

MARCH 27, 2017

. “This research will also provide what you’ll need later to develop marketing copy and testimonials for joint membership promotions,” explains writer Charlotte Muylaert. — Kris Finger CMM (@KrisFinger) March 27, 2017. Visual marketing tools. Meeting Soundtracks. Are you presenting at an upcoming meeting?

Charlotte 40

Charlotte Recruiting Recruitment Leadership 40

Associations Now

JUNE 8, 2017

An executive must have a variety of hard skills, including a deep knowledge of his or her field, the ins and outs of organizational management, and an understanding of disciplines like marketing, fundraising, and more. — billhighway (@billhighway) June 7, 2017. What’s your employee-recruitment secret weapon?

Recruiting 43

Recruiting Recruitment Process Revenue 43

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Creating and Running Outstanding Campaigns. But it’s not your fault!

Social Media 71

Social Media Recruiting Recruitment Software 71

Association Adviser

JANUARY 2, 2019

Is driving non-dues revenue an essential function? We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We ASHA experienced success on the employer/recruiter side as well. As a first step, identify your goals, said Baker.

How To 78

How To Project Content Recruiting 78

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Creating and Running Outstanding Campaigns. But it’s not your fault!

Social Media 62

Social Media Recruiting Recruitment Software 62

Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Choose the Best Marketing Promotional Items. Giveaway swag is an oft-overlooked aspect of successful marketing. Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording].

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Inbound Marketing: Why it Matters for Your Association.

San Jose 188

San Jose millennials Revenue Content 188

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study.

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Inbound Marketing: Why it Matters for Your Association.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. .

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. .

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

MAY 12, 2017

Hear about the future of learning technologies and how to support learning needs in 2017 and beyond, including: key insights into the future of eLearning; the importance of having the right technology to keep up with your learners’ needs; LMS features and capabilities to support next-level trends, including social, mobile, AI, etc.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. CAE credits.

Content 150

Content Chicago Marketing DC 150

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. A must-read. Tue 4/4 at 12 p.m. –

Raleigh 150

Raleigh DC Washington Charlotte 150