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The 2018 Membership Marketing Benchmarking Report

Membership Marketing

The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant. New member recruitment continues to be the driver for growth in membership counts.

Report 60
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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Play Favorites with Your Members by Customizing Member Communication

Association Adviser

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Other associations focus on recruiting future members through communication that speaks to students at local universities and high schools.

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Five things to consider when choosing new association management software

Nimble AMS

Recruiting top notch employees. As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees today and for years to come. percent of internet traffic in 2018 — compared to 50.3 You can’t deliver a great member experience without great staff.

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Four things to consider when choosing new association management software

Nimble AMS

Recruiting top notch employees. As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees today and for years to come. percent of internet traffic in 2018 — compared to 50.3 You can’t deliver a great member experience without great staff.

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Association Brain Food Weekly: 11.24.17

Reid All About it

I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. Membership Recruitment Tips from the Best Sales People. 1 CAE credit. More info/register. Host: Billhighway. Thu 11/30 at 2 p.m.

Chicago 150
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Believe it or Not, “Members Only” Doesn’t Always Benefit Your Members

YourMembership

It’s not easy to identify ways to make the value of membership offerings resonate with young professionals , but every association and membership organization will need to recruit them and it can be done. By 2018, one in four workers will be over age 55.

Revenue 150