Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay. The wait is over.

Report 149

Report Marketing Survey Resources 149

Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. GDPR’s Privacy Protections.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Tips 89

Tips Email Marketing Newsletter Content 89

Association Success

OCTOBER 28, 2020

The GDPR became enforceable on May 25, 2018 to enhance the protection of personal data of citizens of the EU. In short, if you have a business that markets to people in the EU, the GDPR applies to you. For example, if a contact has not opened any marketing emails in the past six months, add them to an unengaged list. .

California 78

California Newsletter Software Revenue 78

Association Success

MAY 27, 2019

Another solution that is very low cost and effective is to build a CRM-type database using Microsoft Access which is part of the Microsoft Office Suite. It can be linked to an online calendar, as well as email marketing programs.

Price 60

Price System Email Marketing Products 60

Associations Now

MARCH 26, 2019

But for smaller organizations, it may cost them brand awareness opportunities, she says. If brands can’t improve the customer experience, they face a serious uphill battle to keep those customers and acquire necessary new ones,” Serenova said, according to Email Marketing Daily.

Strategy 100

Strategy Social Media Maine millennials 100

Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. What’s Hot and What’s Not: 4 Event Trends Set to Take Over 2018. Digital Marketing Office Hours.

DC 150

DC Washington Tools Education 150