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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay. The wait is over.

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2018 eLearning Predictions: Updated Hype Curve

Forj

Here it is: Our 2018 eLearning predictions set in terms of Gartner’s hype cycle. We use our knowledge of practical use cases to put the media and marketing hype in perspective. What should bother us is the possibility of lower educational value being associated with the flood of cheap CE “products” into the market.

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DelCor’s Guide to ASAE’s 2018 Associations @ Work + Additional Resources

Delcor

Don’t Get Ambushed by Cyber Security Attacks Monday, October 29, 2018 | 11:00 AM – 12:00 PM | Room: Independence FG | Content Leader: William Tanenbaum, Shareholder and Practice Co-chair, Polsinelli. Here’s our list of can’t-miss sessions and additional resources. Cybersecurity for Associations. A@W Cybersecurity Sessions. A@W Data Sessions.

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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth Kanter

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. What do you want to achieve with your strategy?

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The Pros and Cons of an Internal Marketing Team

Associations Now

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

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Know Before You Buy: What Can Go Wrong With Marketing Automation Implementation

Higher Logic

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

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Association Brain Food Weekly: 1.26.18

Reid All About it

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. How Much Does an AMS Really Cost? Learn about pricing confusion, what you can expect to pay for an AMS, and how you can keep costs down.

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