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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay. The wait is over.

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Association Brain Food Weekly: 1.4.19

Reid All About it

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Tony Rossell at Marketing General Inc. Providing resources to chapter leaders.

Video 285
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Association Brain Food Weekly: 12.21.18

Reid All About it

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. B2B content marketing predictions and trends for 2019.

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Association Brain Food Weekly: 11.10.17

Reid All About it

The weekly list of free educational events for the association community… What do you think about the new 280 Twitter character limit? Prepare your association and your educational programs for the retraining needs of our aging workforce. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018.

DC 150
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How to Implement a Successful Email Onboarding Campaign

Association Success

Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. Our chapters’ competencies are around hosting great events and forming personal connections, not necessarily marketing and communications. So how does it work? Strategize.

How To 68
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Compare Association Management Software Platforms

GrowthZone

Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Integrated business modules include management of: customers, financial, orders and invoices, marketing, meetings and exhibitions, subscriptions, fund-raising, and system management.

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Daily Buzz: Grow Your Instagram Following

Associations Now

— Tracy Stuckrath (@Thrivemeetings) October 11, 2018. She says food can also stir conversations related to community, diversity, education, and culture. The VolunteerMatch blog offers six email marketing strategies to get more volunteers involved. " [link] @meetingstoday #thrive ! Food brings people together.