Higher Logic

NOVEMBER 13, 2018

Kim’s key takeaway: Now, as Baby Boomers are aging, messaging has changed as marketers adapt from the values of Traditionalists, to express new values like being young at heart, and idealism. What did you learn from the Super Forum 2018 keynote sessions? Generation X. Share your thoughts with us!

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WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Wednesday, May 23, 2018 – from 1-2pm ET. Develop effective pricing and marketing strategies. William Hold is Chief Development Officer of The National Alliance for Insurance Education and Research. How can your organization expand online learning reach?

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Eric Lanke

DECEMBER 31, 2018

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2018. A sales discussion is an opportunity to sell something, of course, but it is also an opportunity for crucial market research and education.

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Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

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Mariner Management

JULY 9, 2020

Globally, the online education market is projected to witness a compound annual growth rate of 9.23% between 2020 and 2025 to reach a total market size of 320 billion in 2025, increasing from 189 billion in 2019. [1] compound annual growth rate between 2018 to 2025. [2] compound annual growth rate between 2018 to 2025. [2]

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Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. What do you want to achieve with your strategy?

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Aptify

APRIL 4, 2018

Time for you to get a focused look at how Community Brands is leveling the playing field between for-profits and purpose-driven organizations, and investing in underserved markets and technologies. The post Xperience 2018: What to expect. The Future Is Now: Understanding AI & How Your Association Can Harness It. See you in Orlando!

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Delcor

OCTOBER 22, 2018

Critical to the success of these operational areas are two topics prominent in the A@W educational opportunities: cybersecurity and data management. ASAE’s Associations @ Work business conference attracts association professionals seeking in-depth knowledge about association management, human resources, finance, and fundraising.

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YourMembership

SEPTEMBER 7, 2018

Based on the latest research by Community Brands, the 2018 Member Education and Career Development Report analyzes the importance of connecting your members’ learning achievements to open career opportunities within your industry niche. The bottom line: Your members want their associations to help them develop professionally.

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Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

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SBI

JANUARY 2, 2019

To celebrate the beginning of a new year, we’re reflecting on what we accomplished in 2018. What a year 2018 was for SBI! Particularly, 2018 was a strong year for continued education at SBI. We are most proud of Shantaé Young, who completed her master’s degree in marketing. Cheers to that! Giving Back.

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. Continuing education for millennials.

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Associations Now

JUNE 20, 2019

With the homegrown hashtag proving greatly successful as a marketing tool among its members, NAFSA has officially taken ownership of #YouAreWelcomeHere and will support the campaign’s growth. The latest effort by the international education group NAFSA is an ideal example of a grassroots campaign gaining institutional support.

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Reid All About it

DECEMBER 7, 2018

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

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Reid All About it

DECEMBER 1, 2017

The weekly list of free educational events for the association community… AI is definitely coming soon to associations, in fact, many associations already use AI-powered software to serve and engage members. If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Tue 12/5 at 2 p.m.

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GlowGlobally

DECEMBER 13, 2018

based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. In 2015, a major U.S.-based centric + rivalry between U.S.

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Associations Now

JUNE 19, 2019

After a year in which tax policy and a fluctuating stock market added a couple of wrenches into the equation, the latest version of a widely watched barometer into charitable giving has some not great news. billion in gifts in 2018. percent in 2018, 3.4 The report notes a sharp decline in itemized tax returns. percent, or 9.1

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Reid All About it

JANUARY 26, 2018

The weekly list of free educational events for the association community… The world wants you just as you are—you are enough. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. Keep learning!

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Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

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CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Closing clients.

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Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Tony Rossell at Marketing General Inc. Providing resources to chapter leaders.

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Association Adviser

APRIL 26, 2018

The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. As we’ve talked about before , there are plenty of ways for associations to earn cash from selling access to educational resources.

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Reid All About it

JANUARY 12, 2018

The weekly list of free educational events for the association community… Now that holiday feasting and festing is over (sad face), if you’re like me, you’ve recently renewed your commitment to a healthier lifestyle. WBT Systems selected six of his 2018 trends and discussed how they apply to the world of online learning.

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Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. B2B content marketing predictions and trends for 2019.

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.orgCommunity

DECEMBER 6, 2017

Engage new and different audiences by broadening value proposition or further targeting market segments.Cultivate staff talent with for-profit marketing and product development business acumen. 2018’s Transformation Imperative appeared first on orgCommunity. Call on them for an initial free consultation. The post Association 4.0:

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Forj

JANUARY 17, 2018

Date: March 27th, 2018. Audience members will learn how the technological capabilities of VR can be applied to associations’ and members’ educational missions, delivering transformative experiences that create lasting results. Market research from leaders in association industries. Register Here.

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Reid All About it

DECEMBER 22, 2017

The weekly list of free educational events for the association community… I heard the bells on Christmas day. CST* – 2018 Convening Leaders LIVE. CST – 2018 Convening Leaders LIVE. CST – 2018 Convening Leaders LIVE. – Structured Content- A Marketer’s Secret Weapon. to 5:45 p.m.

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Reid All About it

JANUARY 5, 2018

The weekly list of free educational events for the association community… You’ve almost made to the end of your first week back, hang in there! to 6:45 p.m.* – 2018 Convening Leaders LIVE. – 2018 Convening Leaders LIVE. Rops, consultant who specializes in educating organizations on credentialing options.

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Association Adviser

JULY 11, 2018

Moss started the Georgia Manufacturing Alliance (GMA) in 2008 in response to what he perceived to be a lack of friendly, consistent events that educate manufacturers about production technology and trends. JM: We do plant tours, educational sessions about the manufacturing process and manufacturer networking events all over the state.

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Reid All About it

NOVEMBER 17, 2017

The weekly list of free educational events for the association community… Next week, I find hard to believe, is Thanksgiving week so only a few webinars are scheduled. Make sure you base your association’s educational programs on science, not fiction. – What to Budget for in 2018: Web, Mobile, Social. 1 CAE credit.

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

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Associations Now

JANUARY 31, 2019

For example, ahead of its 2018 meeting, the School Nutrition Association held a speaker webinar that covered some of these points and more. The Council on Licensure, Enforcement, and Regulation did the same for its September 2018 Annual Educational Conference. Match speakers with a mentor.

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Eric Lanke

JANUARY 7, 2019

In Association Marketing: They Said/We Said , Kaiser says: "When members talk about the value of their membership they tend to talk about outcomes. They want to enhance their brand -- which they can do by engaging in the following programs that heighten their profile in our market and among their peers.

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Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. In this competitive talent market, this sounds like a must-read for association execs. Ryan Law, CXL ). Barry Davret, Medium ).

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Reid All About it

JANUARY 19, 2018

The weekly list of free educational events for the association community… It’s that time of year again. Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. – Wow Your Members with a New eLearning Program in 2018. 1 CMP credit.

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Reid All About it

NOVEMBER 10, 2017

The weekly list of free educational events for the association community… What do you think about the new 280 Twitter character limit? Prepare your association and your educational programs for the retraining needs of our aging workforce. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018.

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Reid All About it

JUNE 14, 2019

The weekly list of free educational events and resources for the association community… As a freelancer who works alone in a home office, I understand social isolation, but I’m an introvert who loves the solitude—and gets out enough—so I’m okay, in case you were wondering, Mum. Here are the educational events scheduled for next week.

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