2018 Email Marketing Report Technology 
Associations Now
JANUARY 8, 2020
A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. For nonprofits, the latest findings reinforce an industry-wide trend toward email marketing,” Chris Strub wrote in Forbes. percent in 2018 to 2.60
Higher Logic
DECEMBER 6, 2018
In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 2018 Membership Marketing Benchmarking Report. 32% – Demographic-based.
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Reid All About it
JANUARY 4, 2019
Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.
Higher Logic
JANUARY 31, 2019
In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Having grown up with technology, they are extremely familiar with how to use it.
Higher Logic
JUNE 14, 2018
How can we keep up with the technology world but also filter out the things that aren’t useful? Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018. Marketing Over Coffee. For a fun listen, check out the Marketing Over Coffee podcast.
Association Success
MAY 27, 2019
It is a database driven technology that allows your sales staff to track prospects through the sales process and develop promotional campaigns specifically targeted to companies within each segment you manage. They also include reporting functions and managing the flow of customers through the sales pipeline for better financial projections.
GrowthZone
JULY 24, 2018
Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Download your free copy of our 2018 Association Survey Results. The company was founded in 1998 and is owned by Community Brands Holdings, LLC. Pricing available upon request.
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