Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

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DC Washington Tools Education 150

Membership Marketing

NOVEMBER 8, 2019

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. Why have associations been able to adapt and continue to grow despite the challenges they face?

Report 40

Report Marketing Innovation millennials 40

Beth Kanter

JANUARY 22, 2019

Research is also showing that younger generations, so called “Millennials,” appear to be vulnerable to work burnout that other generations. As more evidence emerges around the link between vacation time off and productivity, more organizations are looking at strategies to ensure that employees actually take their vacation time.

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Social Media Technology Products millennials 67

.orgCommunity

SEPTEMBER 27, 2018

There’s plenty of anecdotal information about how the workforce is using technology. Only 25% cited improving technology as a priority. 59% rely on one funding source for technology. 14% had no technology budget. ASAE’s 2016 Technology Success and Readiness Study. No associations were polled.

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Technology Survey Innovation System 40

.orgCommunity

AUGUST 22, 2018

What occasion was celebrated on June 28, 2018? A 2017 Annual Freelance Survey conducted by Upwork found that: Nearly 50 percent of millennial workers are already freelancing. Others were already diving deep into alternate employment strategies. If you answered National Freelancers Day; congratulate yourself. I think U.S.

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Indianapolis millennials Project Innovation 61

Reid All About it

APRIL 20, 2018

Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Learn about the art and science behind the engagement strategies used by top organizations to drive membership growth. Be What Millennials Want: a Content Curator.

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Social Media Chicago Tools Washington 37

Association Adviser

JULY 23, 2018

The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy. For both Millennials and Gen Xers, professional development is what makes members feel most engaged. Digital badge training and testing can be gamified.

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Certificate Education Class millennials 61

Reid All About it

MARCH 16, 2018

Some quick hits before we get to the list of free webinars: Blogging is still alive and well in 2018—and for good reason. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. Get It Write ).

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eBook Social Media DC Content 46

Reid All About it

MAY 11, 2018

The weekly list of free educational events and resources for the association community… DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. Just what the association community thought would happen: America’s fastest-growing technology conference is leaving the U.S.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

JULY 6, 2018

Learn how to prepare your organization for digital transformation; where and how to leverage data in your operations; how to leverage digital marketing, especially to engage Millennials and Gen Z constituents; and the consolidation of technology in the association space and what it means for the industry. More info/register.

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Chicago Washington DC Directory 30