Higher Logic
AUGUST 1, 2019
69% of associations report that word-of-mouth recommendations get their organization the most new members (Membership Marketing Benchmarking Report, 2019). 62% of associations report that email gets their organization the most new members (Membership Marketing Benchmarking Report, 2019). Local Events/Meetings.
MemberClicks
FEBRUARY 9, 2023
Email marketing platform According to recent reports, email marketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, email marketing should be one pillar of your membership marketing plan.
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GrowthZone
JUNE 21, 2021
Email marketing. Conference and event app . Email marketing. Today, the focus has moved toward member experience and engagement, which led to the Event Farm acquisition in 2019, allowing them to add more event functionality to their platform. Campaigns and email marketing. Website CMS.
AssociationChat
APRIL 10, 2020
WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.
Higher Logic
FEBRUARY 7, 2019
Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Video Content Marketing. Conducting surveys.
GrowthZone
NOVEMBER 23, 2020
Editor’s note: This article was originally posted on September 23, 2019. Conference and event app. Email marketing. Email marketing. Email marketing. Campaigns and email marketing. It has been updated. FEATURES : Membership management. Website CMS. Learning management system.
Higher Logic
MAY 29, 2020
Social media groups are free, but you don’t own your member data, these lack community management tools, and to top it off, engagement is much, much lower in a social media group versus an owned community ( The Community Roundtable, 2019 ). Example: “Our conference is coming up. Objection 3: Timing. Let's concentrate on that.”.
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