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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

If people haven’t gotten good quality from you in the past, or if what you’re offering isn’t innovative or new, they may go somewhere else, where the information is free. Your new strategy could be un - gating more content or giving visitors one form to fill out that unlocks a resource library. How Will You Adapt in 2019?

Marketing 184
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Association Brain Food Weekly: 12.7.18

Reid All About it

. – Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You. Learn about these recent payroll changes and how they affect your nonprofit or library. How Association Boards Can Encourage Entrepreneurial Thinking and Innovation: ACE Conversation. How to Prepare for the 2019 Hospitality Market. 1 CAE credit.

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Association Brain Food Weekly: 1.4.19

Reid All About it

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. David Burkus is a best-selling author, sought after speaker, and associate professor of leadership and innovation at Oral Roberts University. Nonprofit Tech Trends 2019. CAE credit. More info/register. Host: orgCommunity.

Video 285
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Association Brain Food Weekly: 12.21.18

Reid All About it

Association Adviser shares the story of Guillermo Ortiz de Zarate , Chief Innovation and Information Officer for NCARB, who created Lineup, a software platform that helps organizations efficiently manage talent and form teams (and committees) with diverse strengths. B2B content marketing predictions and trends for 2019. CAE credit.

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Conference Circuit: American Psychiatric Association

Associations Now

The American Psychiatric Association’s 2019 Annual Meeting begins this weekend in San Francisco. Conference: 2019 Annual Meeting. The 2019 APA Annual Meeting kicks off Saturday evening with an opening session featuring Valerie Jarrett. Rundown Attendees: 15,000 plus. Scientific sessions: 400 plus. Exhibit booths: 300.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Social media groups are free, but you don’t own your member data, these lack community management tools, and to top it off, engagement is much, much lower in a social media group versus an owned community ( The Community Roundtable, 2019 ). A community is your chance to continue innovating and providing high-value benefits to your members.

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What is a Social Business Model? 8 Companies Doing it Right

Higher Logic

Pursuing a social business model generally looks like using online engagement tools to promote customer success , crowdsource product innovation, and create a stable support network for customers, but everyone’s use case is different , and it can help to see different ways companies apply the framework. And how did Glossier get here?

Software 166