Associations Now

JANUARY 7, 2020

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. Also consider new platforms for engagement. Sponsored content.

Member Engagement 89

Member Engagement Social Media Revenue millennials 89

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

Communications 287

Communications Tips Content Tools 287

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Digital Marketing Trends and Traditions 2019. Location: Ottawa, Ontario. Tue 4/30 at 1 p.m.

Social Media 170

Social Media Arizona millennials Proposal 170

Associations Now

DECEMBER 3, 2019

A North American market research study found that 35 percent of millennial guests are looking for more vegetarian options on menus,” said Debra Lykkemark, president of Vancouver, British Columbia-based Culinary Capers, in an interview with Special Events. — TEC – Technology Exploration Conference (@TECbyASAE) December 3, 2019.

millennials 55

millennials Conference Technology Member Engagement 55

Associations Now

MARCH 21, 2019

Making membership worthwhile for millennials and Generation Z starts with value—but ends with affordability. Myers says that while aligning membership packages with core young member values—networking opportunities, career support, and other resources—is of high priority, so is instilling financial flexibility. Other Links of Note.

Social Media 75

Social Media millennials Software System 75