Reid All About it

JANUARY 25, 2019

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! WBT Systems explains what you really need to think about when developing and marketing education for all generations. Let’s start 2019 with a discussion around your digital strategy.

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Chicago DC Content Washington 170

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

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Communications Tips Content Tools 287

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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millennials Education How To Social Media 40

Associations Now

MAY 28, 2019

The 2019 Yello Recruiting Study [registration] noted that 54 percent of generation Z candidates wouldn’t bother submitting a job application if the process was overly complicated or overtly old-school, while 51 percent of millennials who are currently students felt the same way.

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Recruiting Recruitment Process millennials 91

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Digital Marketing Trends and Traditions 2019. Tue 4/30 at 1 p.m. Tue 4/30 at 2 p.m.

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Social Media Arizona millennials Proposal 170

Associations Now

JANUARY 9, 2020

For example, a North American market research study published late last year found that 35 percent of millennial guests are looking for more vegetarian options on menus. And the International Food Information Council’s 2019 Food and Health Survey found an increased interest in plant-based diets.

Conference 101

Conference Virginia millennials Washington 101

Reid All About it

MAY 31, 2019

Millennials are the largest generation in the workplace but not in most associations’ membership. We’ve also been enjoying fresh peas and snap peas from the farmers market, but even frozen peas will work in this gnocchi with peas, spinach and lemon—add green onions too to celebrate late spring in all its green glory. Smitten Kitchen ).

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DC Washington Education millennials 170

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Raleigh Review Class Education 259

Mariner Management

FEBRUARY 14, 2020

Back in November 2019, we used a post on how chapters could amp up their events to build a webinar on the topic with Billhighway. ASAE’s Decision to Attend study found that 43% of Gen Y and Millennials are attending more association events than ever. Now, its been turned into a 3-part series. What’s behind this story?

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Price millennials Strategy Industry 62

Associations Now

DECEMBER 3, 2019

A North American market research study found that 35 percent of millennial guests are looking for more vegetarian options on menus,” said Debra Lykkemark, president of Vancouver, British Columbia-based Culinary Capers, in an interview with Special Events. — TEC – Technology Exploration Conference (@TECbyASAE) December 3, 2019.

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millennials Conference Technology Member Engagement 54

Associations Now

AUGUST 8, 2019

As millennials age and Generation Z hits adulthood, “Generation Alpha” enters the frame. Also: how human-centric marketing fosters member relationships. Move over, millennials. Play Up Human-Centric Marketing. Good marketing is about so much more than a singular transaction. Generation Alpha is growing up—and fast.

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millennials Social Media Marketing Education 53

Reid All About it

AUGUST 11, 2017

According to research, Millennials and Generation Z are more likely to stick with employers that provide opportunities for professional development and growth. and that number will rise to 67 million by 2019. and that number will rise to 67 million by 2019. And that means association marketing too. Duration: 2 hours.

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Raleigh DC Washington Case Study 150

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Also consider new platforms for engagement. How might you use TikTok to engage members? Sponsored content.

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Member Engagement Social Media Revenue millennials 78

Associations Now

DECEMBER 17, 2019

Also: how to market a family-friendly event. Get Specific in Kid-Friendly Meeting Marketing. 64% of all millennials are attending more family-suitable events than just 5 years ago. — Eventbrite (@eventbrite) December 17, 2019. In need of a New Year’s resolution?

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millennials Team Social Media Review 53

Associations Now

DECEMBER 11, 2019

— TopClass LMS by WBT Systems (@WBT_Systems) December 9, 2019. Millennials vs. Gen Z: Do you know the difference? If you’re a marketer, you need to, says Pamela Bump on HubSpot. Nonprofit Marketing Guide offers tips on how to deal with stress during the holiday season. Event Marketer has the scoop.

Organization 53

Organization LMS millennials System 53

Associations Now

MARCH 21, 2019

Making membership worthwhile for millennials and Generation Z starts with value—but ends with affordability. — DelCor (@delcor) March 20, 2019. Measure social media marketing success with the five P’s , says Social Media Today. Also: select the right AMS. We'll walk you through both: [link]. Other Links of Note.

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Social Media millennials Software System 71

Associations Now

FEBRUARY 7, 2019

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. Five years later, we have seen little to no movement in their level of generational preparedness.”.

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Content Report Conference Press Release 73

Associations Now

JULY 2, 2019

— Todd M Mickey (@tmickey2) July 2, 2019. Rescuing Leftover Cuisine is a nonprofit that collects food that would otherwise be wasted from markets, restaurants, and events and donates it to local homeless shelters and food pantries. Make your newsletter pop on mobile with these five tips from digital marketing expert John Haydon.

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Innovation millennials Newsletter Survey 57

Higher Logic

MAY 29, 2020

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. According to Marketing General Inc, these are the top four challenges to associations’ member retention: Members’ lack of engagement with the organization (41%).

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Social Media Tools Member Engagement Revenue 254

Associations Now

APRIL 17, 2019

— PCMA (@pcmahq) March 25, 2019. After all, 76 percent of millennials consider a company’s social and environmental commitments when deciding where to work, and 64 percent of them won’t take a job if corporate social responsibility practices aren’t in place. Want to connect more with the young attendees at your #BusinessEvents ?

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Social Media millennials Tools Survey 53

Associations Now

OCTOBER 17, 2019

— Amanda Kaiser (@SmoothThePath) October 17, 2019. Who you gonna call —baby boomers or millennials? Millennials and GenZ genuinely do prefer text to voice calls, by pretty significant majorities (in the US, nearly 3 out of 4 prefer text),” explains Elizabeth Weaver Engel on the Spark Consulting blog. link] #ASAE.

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millennials Social Media Innovation Report 40

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium. Why “Association Hustle” is Your Best Resource for 2019.

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Arlington DC Washington LMS 170

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. As the population ages, new consumer opportunities and markets emerge. Some quick hits before we get to this week’s list of free webinars: 3 things research shows about engaging Millennials in your cause or association. Marketing Land ). Blue Avocado ).

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DC Video Washington Strategy 170

.orgCommunity

MAY 15, 2019

Everyone strives to better understand the members and market. Invite forward-thinking people from your industry or profession to talk about trends and market developments, for example, professionals in charge of innovation or R&D at member companies. No more blaming Millennials! No more blaming Millennials! #10:

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Innovation millennials Project System 68

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree.

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Columbus North Carolina LMS millennials 39

Associations Now

SEPTEMBER 4, 2019

The nonprofits that succeed in getting their stories told are the ones who make it easy for reporters to recognize those stories,” says media relations expert Peter Panepento on Nonprofit Marketing Guide. — Karen Greenbaum (@KarenGreenbaum) September 4, 2019. What millennial business travelers value most: solo time.

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Press Release millennials Report Team 49

Associations Now

OCTOBER 23, 2019

It’s driven by news coverage of climate change but, more importantly, it’s supported by the next generation of travelers—the millennials who are poised to become the biggest group of business travelers globally from 2024 onwards, and the centennials who are right behind them.”. — Higher Logic (@HigherLogic) October 22, 2019.

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Press Release millennials Social Media Team 44

Leading Learning

JULY 12, 2021

For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. About the Authors. Elizabeth Weaver Engel, M.A., CAE, is Chief Strategist at Spark Consulting. Find Maddie at propelnow.co.

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Case Study Technology millennials Strategy 52

Reid All About it

NOVEMBER 18, 2022

Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Stacey Telford, Community Manager at The Marketing Society. Association and B2B sales.

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DC Education Technology Washington 43

.orgCommunity

JANUARY 15, 2019

She is an evidence-based creator, innovator and marketer with 17 years of experience in the public and private sector. dissertation analyzed scientific concepts underlying successful strategies for marketing, growth, sales and innovation. Millennials are especially comfortable with this type of interaction.

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Social Media Innovation Chicago millennials 40

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: American Marketing Association Speakers: Emily Dick, Director, Demand Generation, and Tiffany Sanford, Assistant Team Lead, Demand Generation, Cvent Tue 3/7 at 2 p.m. More info/register.

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Revenue Tools Education Member Experience 39

Reid All About it

NOVEMBER 1, 2019

The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. More info/register.

Washington 34

Washington Social Media Content Texas 34

Associations Now

DECEMBER 12, 2019

Twilio SendGrid’s 2019 Email Benchmark and Engagement Study reports a sharp decline in open rates from the 2018 edition of the study, but says users are more likely to open if the message feels meant for them. As a new study on email marketing shows, what goes up must come down. percent to 10.9

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Report millennials Email Marketing Marketing 58

AssociationChat

AUGUST 26, 2020

And I do wonder, like, if we continue, I really mean this meeting in congregating part of the time online, how we can replicate the experience that we actually get when we you know, meet in a warm market. They went from the very last place in the NHL in the 2019 season, to winning the Stanley Cup for the first time in their 50 year history.

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Social Media New York Washington Class 66

Reid All About it

AUGUST 23, 2019

The weekly list of free educational events and resources for the association community… Kaiser Insights and Dynamic Benchmarking invite your association to participate in the 2019 New Member Engagement Study. According to a new poll, 22 percent of millennials say they have “no friends” at all. Dan Lautman, DelCor ).

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millennials Member Engagement Tools Tips 37