Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 18, 2019

A classic marketing mantra (about pricing) is flawed. The entry deadline is coming up on February 6, 2019 for the ASAE Gold Circle Awards recognizing extraordinary marketing, membership, and communications efforts in 15 different categories. Unlocking the Member Voice: An All New Member Benefit and Revenue Generator. Host: ASAE.

DC 293

DC Washington Member Engagement Content 293

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Unlocking Revenue by Driving Learner Engagement. More info/register. Host: Hubb.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

MARCH 10, 2023

Nimble AMS describes how it can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs, and deliver personalized communication and content. Where are things at with the results of ASAE’s last DEI strategic plan (2019-2021) and with a new one? More info/register.

Committee 195

Committee Education Software Technology 195

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. Shopping for an LMS? Thu 8/15 at 11:30 a.m.

Columbus 39

Columbus North Carolina LMS millennials 39

.orgCommunity

JUNE 18, 2019

New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. Their price sensitivity isn’t a surprise considering their: • Student loan debt. • Weakened job prospects. • Low earnings. • Lack of employer support for membership and professional development. 2: Relevance.

millennials 40

millennials Education How To Social Media 40