Velvet Chainsaw

MARCH 15, 2023

Unless you plan events for a booming industry, your reality working for professional and trade associations is that revenue from your 2022 and 2023 meetings is 15 percent (or more) lower than 2019. Shifting marketing budgets. Price increases. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.

Event Planning 98

Event Planning Cost Revenue Conference 98

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

FEBRUARY 2, 2024

In 2022, SHRM paid $221k to settle a disability discrimination suit. I missed this story when it came out, but Samantha Evans linked to it recently on ASAE Collaborate in a discussion about making accommodations for deaf event attendees. Hear how the speaker’s team developed a price elasticity forecast. Accessibility.

Certificate 266

Certificate Denver South Carolina Project 266

Fonteva

MARCH 16, 2022

If you observed decreasing learner engagement throughout 2021 and possibly into early 2022, it’s understandable if you feel alarmed. Solution: Reconsider your eLearning pricing practices. Members are given special discounts and value-add opportunities (such as first-look registration), while non-members pay at a higher price point.

LMS 52

LMS How To Price Course 52

Reid All About it

DECEMBER 2, 2022

The weekly list of free educational events and resources for the association community…. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. New member engagement.

Tips 41

Tips Video Content Marketing 41

MemberClicks

AUGUST 18, 2022

MemberClicks is an association software provider that over 3,000 organizations turn to for help with membership management, event planning, online payments, and more. There are plenty of other choices that vary in price, functionality, and features. Classroom is by far the easiest to use and most robust LMS out there.

Software 52

Software LMS Learning Management System System 52

Reid All About it

APRIL 9, 2021

Event Farm is hosting a series of virtual events on pandemic compliance and safety at in-person events. The first session addressed six event safety factors to consider from the public health and event planning perspectives. Virtual Events Institute ). . Host: Virtual Events Institute.

San Diego 370

San Diego Revenue Strategy Content 370