article thumbnail

Association Brain Food: 9.29.23

Reid All About it

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. Daughtry, M.Ed.,

Revenue 272
article thumbnail

2024 Association Outlook: Embrace the Change

Association Freak

There’s a pressing need to diversify revenue and membership to ensure sustainability. Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. A robust economy is seen as a beacon of hope for membership growth.

Revenue 72
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Embrace the Future: How Associations Are Thriving in 2024

Association Freak

There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability. Associations are grappling with changing member expectations and recovering from the pandemic-induced losses.

FAQ 72
article thumbnail

Association Brain Food Weekly: 8.27.21

Reid All About it

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. – Be a Participant of the World’s Largest Non-Dues Revenue Resource.

Tampa 200
article thumbnail

24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. The solution?

article thumbnail

Shopping Center Group Helps Members Navigate Industry Disruption

Associations Now

With a number of big name retailers shuttering stores and Credit Suisse predicting 25 percent of malls will close by 2022 , there are questions whether shopping centers are becoming a thing of the past. But Tom McGee, president and CEO of the International Council of Shopping Centers, says it’s more a matter of evolution.

article thumbnail

Marketing Trends: How to Wow Them In 2023

CMA Solutions

A recent study found that 64% of marketing budgets in 2023 will increase with more video, compared to 2022. But in 2022, we have more applications where video has shined. Gen Z and Millennials are forecasted to drive more than 100 million in online sales in the new year. What’s not to like? Add a video. Add a video.