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Embrace the Future: How Associations Are Thriving in 2024

Association Freak

Reading Time: 4 minutes Association Management Trends 2024 In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. In this transformative landscape, AI is not just a technological advancement; it's a strategic ally.

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2024 Association Outlook: Embrace the Change

Association Freak

Reading Time: 4 minutes In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. This year’s association outlook underscores the necessity to adapt and thrive amidst these changes.

Revenue 72
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Association Brain Food: 9.29.23

Reid All About it

If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. But as a leader, what does it take to harness the power of your data to deliver on the promise of this new technology? Marketing to younger generations.

Revenue 272
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Association Brain Food Weekly: 8.27.21

Reid All About it

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Nir Eyal would like you to stop calling everyone “ addicted to technology.” I don’t think technology is to blame. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

Tampa 200
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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. The Community Brands 2022 Association Trends Study found 69% of Generation Z prefer connecting on TikTok, 82% on YouTube, and 82% on Instagram. Statista estimates there are 68.6

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Is technology tying your audience in knots? Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion. Perhaps it’s content that’s missing the mark. Maybe stale programming is stopping the love?

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Shopping Center Group Helps Members Navigate Industry Disruption

Associations Now

With a number of big name retailers shuttering stores and Credit Suisse predicting 25 percent of malls will close by 2022 , there are questions whether shopping centers are becoming a thing of the past. But Tom McGee, president and CEO of the International Council of Shopping Centers, says it’s more a matter of evolution.