8 Education Program Marketing Principles to Revisit or Research
WBT Systems
MARCH 4, 2024
Association professionals must be competent in many areas—or domains, if you’re CAE-bound. Yes, you are modern Renaissance men and women.
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WBT Systems
MARCH 4, 2024
Association professionals must be competent in many areas—or domains, if you’re CAE-bound. Yes, you are modern Renaissance men and women.
WBT Systems
FEBRUARY 12, 2024
DEI is a business imperative that’s not going anywhere. But it calls for intentional, strategic thinking and action. You can’t just throw the jargon around.
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WBT Systems
FEBRUARY 5, 2024
Over the past year, the job market has changed. No longer a job hunters’ market, it now favors employers.
WBT Systems
JANUARY 29, 2024
Lately I’ve been seeing lots of webinars and posts about strategies for attracting and engaging young members. Here’s a solution.
WBT Systems
JANUARY 22, 2024
A growing number of associations are now offering cohort programs, according to my unscientific Twitter searches. Leadership development cohorts are especially popular.Why?
WBT Systems
JANUARY 15, 2024
You go out on a date, have a great time, there’s a good feeling all around, and nice memories when you replay the highlights in your head.Then, crickets. You never hear another word.
WBT Systems
DECEMBER 25, 2023
Reviewing our social media analytics for the past year, several blog posts obviously struck a chord with our followers.
WBT Systems
DECEMBER 18, 2023
Most of us don’t have 12 days off during the holiday season. But that’s okay. Dedicate some of your time off to a staycation.
WBT Systems
DECEMBER 11, 2023
Once upon a time, Charles Darwin said, “It is not the strongest of the species that survives; nor the most intelligent that survives. It is the one that is most adaptable to change.” Today, Mr.
WBT Systems
DECEMBER 4, 2023
A former association president describes mental health as an issue that “has been hiding in plain sight.
WBT Systems
NOVEMBER 27, 2023
My trade association co-workers and I hardly saw our lobbyist colleagues when Congress or the State Legislature was in session.
WBT Systems
NOVEMBER 20, 2023
Did you know it’s World Antibiotic Awareness Week? What’s more, today is World Television Day and tomorrow is World Fisheries Day.
WBT Systems
OCTOBER 9, 2023
Sponsorship practices are changing in the association community. Many associations now arrange year-round revenue partnerships instead of finding sponsors for individual events.
WBT Systems
SEPTEMBER 18, 2023
Recording an event—or not—is often an automatic action. Maybe your association always records educational events and shares the recording with attendees or sells it later. Or you rarely do because of the expense.
WBT Systems
SEPTEMBER 12, 2023
Given the demands any project puts on an association’s limited resources, there better be compelling arguments for pursuing a new line of business.
WBT Systems
AUGUST 28, 2023
What’s the biggest obstacle between your members and your educational programs? It’s a perceived lack of time.
WBT Systems
JULY 17, 2023
Since 2015, the skillsets required for jobs changed by 28% in the U.S. LinkedIn expects this figure to double by 2027. Another recent study says 37% of the top 20 skills requested for the average U.S.
WBT Systems
JUNE 19, 2023
In early March, we published our first post about ChatGPT. Since then, I’ve heard many association professionals discuss how they’re using ChatGPT.
WBT Systems
JUNE 5, 2023
An episode of the Leading Learning Now podcast, hosted by Jeff Cobb and Celisa Steel from Tagoras, inspired this post about attracting, supporting, and retaining adult learners.
WBT Systems
MAY 29, 2023
Your association has an abundance of useful data in your LMS, AMS, website’s CMS, community platform, email marketing platform, and elsewhere.
WBT Systems
MAY 22, 2023
The fundamental marketing challenge for associations is this: you’re competing for a share of your member’s time. Since this blog’s focus is professional development, I’ll be more specific.
WBT Systems
MAY 15, 2023
Despite what your association might be experiencing, volunteerism is strong.
WBT Systems
MAY 8, 2023
It pays to watch what for-profits in the learning business are doing. The fastest growing customer segment for online learning providers, like LinkedIn Learning, Coursera, and EdX, is the corporate market.
WBT Systems
MAY 1, 2023
Here’s a million-dollar idea: help us hapless humans close the distance between having good intentions and taking action on those intentions. You see this challenge everywhere.
WBT Systems
APRIL 10, 2023
The pandemic knocked many of us out of our comfort zones, however, it also sparked growth in ways we couldn’t have foreseen.
WBT Systems
MARCH 27, 2023
Colleges and universities know a market opportunity when they see it.
WBT Systems
MARCH 20, 2023
Despite decades of progress, women still only occupy a quarter of C-suite positions in the U.S. Only 12 women headed Fortune 100 companies in the year ending in June 2022, the same number as the year before.
WBT Systems
MARCH 13, 2023
Do you and your team spend more time on in-person education or online education? If in-person has taken priority again, you’re doing your association and your members a disservice.
WBT Systems
MARCH 6, 2023
Have you ever dreamed of having an assistant who lessens your workload? And does it for free? Dreams do come true, but this one comes on a wave of hype. Yes, I’m talking about ChatGPT.
WBT Systems
FEBRUARY 27, 2023
Many of us progress through our careers with little official guidance. Unless you’re working with a coach, your next steps in professional development aren’t always clear. Enter self-assessments.
WBT Systems
FEBRUARY 13, 2023
As long as the economy’s direction is uncertain, some employers will be reluctant to spend money on their employees’ professional development. Short-sighted, I know.
WBT Systems
JANUARY 30, 2023
Soon after a new vendor member pays their dues, they receive emails asking them to spend even more money with the association. Upgrade your directory listing! The advertising deadline is coming up!
WBT Systems
JANUARY 9, 2023
“Learning business” is the phrase used by Tagoras to describe organizations that deliver adult lifelong learning, continuing education, and professional development.
WBT Systems
DECEMBER 19, 2022
After nearly three years of pandemic and economic uncertainty, what has your association learned? Are you doing anything differently? Have you stopped doing anything? What are you better at now?
WBT Systems
DECEMBER 12, 2022
When making a case for improving new member onboarding and engagement at your association, your chances are better if you can say, “Look at what these associations with a 90% new member retention rate are doing.
WBT Systems
DECEMBER 5, 2022
If your association is serious about inclusion and diversity, make sure you know what ‘going back to normal’ really means.
WBT Systems
NOVEMBER 28, 2022
In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate program from the University of South Florida (USF).
WBT Systems
NOVEMBER 21, 2022
Some of you joined the Great Resignation and found a better job.
WBT Systems
NOVEMBER 14, 2022
Every association wants to deepen the engagement of members, customers, and prospects. But what’s working?
WBT Systems
NOVEMBER 7, 2022
The only way forward for association education programs is to improve them and grow them. This is not a time to stand in place. There is no good reason to stand in place.
WBT Systems
OCTOBER 24, 2022
When online learners experience the benefits of both synchronous and asynchronous instruction, your association is rewarded with increased customer loyalty and revenue.
WBT Systems
OCTOBER 17, 2022
In a competitive talent marketplace, jobseekers can be pickier about where they want to work. But you have to be pickier too. Think about your association’s future.
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